CHICAGO: The makers of Jim Beam bourbon have launched a campaign to keep the Wrigley Field name on the home stadium of the Chicago Cubs.

NEW YORK: The Empire State Building (ESB) recently hired Edelman to support its brand repositioning and expansion into international tourism markets. The new consumer-focused PR and marketing campaigns come during the building's ongoing $500 million capital improvement program.

SANTA CLARA, CA: Intel is asking bloggers for advice on its social media strategy. The chip giant, with Ogilvy, named a 10-person advisory board, which is comprised of well-known bloggers like Tom Foremski, Brian Solis, and Justine Ezarik.

NEW YORK: American Express (AMEX) has enhanced its digital outreach efforts for the Members Project, the card issuer's CSR program that will award $2.5 million for philanthropic endeavors.

A new lobbying group called Internet for Everyone launched this week to push for government-supported, inexpensive Internet access "for all Americans."

Carl Icahn, an activist investor, launched his long-awaited blog last Thursday, at IcahnReport.com.

ROCHESTER, NY: Corporate image continues to slide in the eyes of the American public, but firms with an effective overall reputation management program climb ahead, according to the recently released Harris Interactive Reputation Quotient (RQ) survey.

MOUNTAIN VIEW, CA: Mozilla broadened its outreach beyond its core audience when it launched the new version of its Firefox browser last week.

OAKBROOK, IL: McDonald's plans to find an employee in the next seven weeks or so to helm the blog of its new internal Web site, Station M.

Public relations pros will often say that the key to making a message resonate with a target audience is reinforcement and repetition. And even when the PR industry is the designated audience, it appears that some messages are worth repeating.