The Art Institutes, a division of the Education Management Corporation (EDMC), opens many campuses across the country each year. But rather than a ribbon-cutting ceremony, the school likes to bring creativity to its openings.

Google offered a preview of Friend Connect, which will give users the ability to add social networking features to most any Web site.

When former NBC News international correspondent Charles McLean's phone rang recently, it was a recruitment agency manager asking for advice on hiring a seasoned communications chief for the American Museum of Natural History in New York.

Tis the season where politics and politicians are scrutinized like foreign animals newly donated to the local zoo.

If done correctly, this forum for information is an effective way to engage the media.

The bees are disappearing, and with them, some of your favorite ice cream flavors - a fact that Häagen-Dazs hopes to bring awareness to with its Honey Bee campaign.

WASHINGTON: APCO Worldwide is providing media relations support for a coalition of drug companies hoping to persuade the Food and Drug Administration (FDA) to permit distribution of peer-reviewed articles on "off-label" use of drugs to doctors.

n a recent Corporate Profile on Fiji Water, PRWeek's Kimberly Maul wrote about a number of plans the company recently put in action to spread the message that bottled water can be good for the environment.

Say "I Love New York," and images of the Statute of Liberty, corner hot dog stands, and tourists packed in mid-town immediately come to mind. Well, not for long.Today, Gov. David Paterson (D-NY) and state officials unveiled a plan to expand that vision with a new ad and marketing campaign to drive tourism throughout New York state, reports the New York Times.

A PR campaign designed by students at Hunter College in New York, and sponsored by the Coach fashion label, is coming under criticism for promoting a fake persona complete with a Facebook profile and blog, according to AdWeek.