Agency Articles

Q3 earnings up, holding companies see tough '09

Tonya Garcia October 30, 2008

NEW YORK: Holding companies Publicis Groupe, WPP, and The Interpublic Group (IPG), all reported positive third quarter earnings results last week, but they predicted a future softening due to the down economy.
 

WS promotes Calhoun to North America president

Frank Washkuch October 30, 2008

NEW YORK: Weber Shandwick promoted Cathy Calhoun, president of its Chicago office, to president of North America, effective immediately. The agency announced three other executive promotions today, as well.
 

Criticism of AIG hiring PR firm shows misperception

October 30, 2008

The announcement that insurance company AIG hired Burson-Marsteller for PR work brought out the critics, including the New York Post, which said the company was "wasting money on a high-priced public relations firm."
 

'Lookbook' puts fashion PR front and center

Alexandra Bruell October 30, 2008

LOS ANGELES: A free online directory of updated contact information for fashion publicists and stylists dubbed TheLookbook launched October 28.
 

WPP's PR and public affairs rises 9.3% in Q3

Ted McKenna October 30, 2008

LONDON: WPP reported that PR and public affairs revenue totaled approximately $347.7 million, up 9.3% from the year before. WPP revenue among all its groups totaled $3.25 billion, up 8.5%.
 

Ketchum acquires tech specialist agency Access

Aarti Shah October 30, 2008

SAN FRANCISCO: Global firm Ketchum has acquired technology agency Access Communications.
 

PlantSense aims for amateur gardeners with new plant tool

Aarti Shah October 30, 2008

Americans spend nearly $44 billion on plants and plant care products each year, but more than a third of plants die within a year of purchase, according to the National Gardening Association. Last week, Red Consultancy helped launch a product that brings the Web to gardening: The EasyBloom Plant Sensor.
 

Sharper Image taps Kwittken

Nicole Zerillo October 30, 2008

NEW YORK: The Sharper Image recently named Kwittken & Co. as its AOR to assist in the brand's relaunch. It recently filed for bankruptcy and was acquired by Hilco Consumer Capital, Gordon Brothers, and Bluestar Alliance.
 

Trojan encourages youth to 'evolve' in Web effort

Nicole Zerillo October 30, 2008

PRINCETON, NJ: Church & Dwight Co.'s Trojan condom brand recently kicked off its largest online initiative, "Evolve One, Evolve All," in partnership with MTV Networks Digital Fusion. The condom maker hopes to provide young US consumers with an outlet to discuss sexual health in an engaging environment.
 

Racepoint confirms 20% cutback in staff

Ted McKenna October 29, 2008

WALTHAM, MA: Racepoint Group SVP Jackie Lustig confirmed a report by Mass High Tech that the agency is cutting 20% of its total staff of approximately 125.