How can small firms thrive in an economic downturn?

A car is never just a car. It's a moving expression of many subconscious neuroses, desires, and core values, which, of course, is why car companies spend billions of dollars on corporate branding.

The 2008 Agency Business Report found that the PR industry had another successful year. These gains can be attributed, at least in part, to increased digital revenues, the improving stature of PR pros in the eyes of C-suite executives, and global companies seeking expertise in multiple countries

Mark Penn needs no introduction. Worldwide CEO of Burson-Marsteller and former chief strategist for Sen. Hillary Clinton's presidential campaign, he has been making a lot of news lately - most of it negative

A video of Kobe Bryant jumping over a speeding car while wearing Nike's new Hyperdunk shoes garnered more than 2.5 million views on YouTube

MD of HR, Ogilvy PR Worldwide

Members of the C-suite aren't the only ones who can benefit from media training

Thanks to the combination of digital work and increased global assignments, PR's recent momentum continued in 2007. However, economic uncertainties cloud the future.

LONDON: WPP Group reported its PR and public affairs revenue for the 2008 first quarter totaled approximately $331 million, up nearly 10% from the year-earlier period.

SAN FRANCISCO: Sybase has selected Bite Communications as its AOR after the international agency opted to create a new division to sidestep potential conflicts with its existing clients