NetApp's corporate marketing and communications team has worked hard to help redefine the company for a variety of different audiences.

Wine Enthusiast Co. is using a casual, inviting experiential marketing event, "Toast of the Town," to promote its eponymous publication and brand products to novices and experts alike - much like a wine tasting aims to showcase the product rather than put off the consumer with affectations of the industry.

Although various sectors of the US economy - most notably the housing market - face grave difficulties at the moment, agency executives say that the tough times also present great opportunities for their corporate and financial practices.

NEW YORK: Edelman launched a new division, Edelman Studios, to allow aspiring filmmakers, or anyone, to pitch and develop creative content for its clients, including short and feature films, TV shows, and webisodes.

NEW YORK: Munchkin, the infant and toddler product company, hired Formula to promote its upcoming cause campaign, Project Pink, that encourages mothers to get a breast exam.

Incisor Communications, created so that Bite Communications could take on the Sybase account without dropping any existing clients (PRWeek, April 28), is a tenuous conflict solution.

PARIS: Publicis Groupe reported first quarter revenue for 2008 of $1.59 billion, up 8.2% compared with the year-earlier period and excluding currency rate changes.

How can small firms thrive in an economic downturn?

A car is never just a car. It's a moving expression of many subconscious neuroses, desires, and core values, which, of course, is why car companies spend billions of dollars on corporate branding.

The 2008 Agency Business Report found that the PR industry had another successful year. These gains can be attributed, at least in part, to increased digital revenues, the improving stature of PR pros in the eyes of C-suite executives, and global companies seeking expertise in multiple countries