Be it tactics, investment, or integration, the measurement conversation continues to fundamentally change.

Tech companies and their agencies continue to pursue better measurement and use of data. PRWeek recently hosted an Airfoil PR-sponsored roundtable discussion in the Bay Area on the topic.

As digital's role in the PR mix increases, so do questions about how best to use it. Keith O'Brien and Alexandra Bruell hosted a recent Fleishman-Hillard-sponsored roundtable in New York on the topic

Erica Iacono and Jaimy Lee were in Philadelphia to discuss healthcare.

Keith O'Brien and Ted McKenna were in Washington, DC to discuss public affairs

For its second-annual Cause Roundable, PRWeek gathered marketers from agencies, corporations, and a nonprofit to share experiences in the increasingly popular area of cause marketing

Keith O'Brien and Kimberly Maul were in Los Angeles to discuss entertainment PR.

From generational considerations to new media, PRWeek's HR roundtable looks at various recruitment and retention issues

This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from a variety of firms, companies, and other organizations will gather in a roundtable discussion about the issues affecting them and their peers. Erica Iacono and Nicole Zerillo recently visited Chicago to discuss consumer PR

This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from a variety of firms, companies, and other organizations will gather in a roundtable discussion about the issues affecting them and their peers. Keith O'Brien and Kimberly Maul were in Atlanta to discuss multicultural PR.