Another journalist aired her grievances against unsolicited PR pitches last week. Gina Trapani, editor of Lifehacker, published a PR blacklist of domain names from firms that had sent her product pitches.

Media scrutiny of the airlines and the FAA amid the ongoing industry crisis has pitted one against the other in a messaging battle.

Fort WORTH, TX: American Airlines (AA) said it focused on direct engagement with passengers after cancelling 3,079 flights in four days due to a Federal Aviation Administration (FAA) request for more inspections.

FT WORTH, TX: American Airlines prioritized direct engagement with grounded passengers in the wake of canceling of 3,079 flights over the past four days.

BEIJING: Chinese officials are looking to hire a public relations firm to bolster its reputation prior to the 2008 Olympic Games, which will open in Beijing this summer, the Financial Times reported Friday.