Recent Articles
July 01, 2009
The communications field has always had its share of bold-faced names, but the industry was more often found toiling behind the scenes.
July 01, 2009
Denny's CEO Nelson Marchioli speaks to Rose Gordon about PR's vital role in marketing programs
July 01, 2009
I recently read an article in the Sunday Business section of The New York Times that pondered the meaning of location in a digital age.
June 25, 2009
News editor Rose Gordon speaks to Matt Reid, EVP, social innovation practice, Waggener Edstrom, about the agency's new study, "The Opportunity (and risk) in Doing Good: Consumer views on the role of business in society."
June 05, 2009
At the Vocus conference in Washington this week, keynote speaker David Plouffe, manager for Barack Obama's presidential campaign, emphasized the importance of personal relationships to the success of communications.
June 04, 2009
Rose Gordon, news editor at PRWeek, speaks with Ram Menon, EVP and CMO at Tibco.
June 01, 2009
The auto PR veteran steps into Microsoft's top comms slot at a time when the company is preparing for big things- and he is more than up for the challenge.
June 01, 2009
I've always enjoyed working on trade publications because it allows me to truly get to know an industry and its people, often becoming a part of a community I might have never imagined existed.
May 21, 2009
CMOs still aren't sure of the best way to measure how digital marketing is translating into results, according to a recent survey by the CMO Club.
May 08, 2009
PRWeek news editor Rose Gordon speaks with Jack Leslie, chairman of Weber Shandwick.