Rose Gordon

 
 

Recent Articles

Personal digital brands drive companies to diversify talent

July 01, 2009

The communications field has always had its share of bold-faced names, but the industry was more often found toiling behind the scenes.

CEO Q&A: Nelson Marchioli, Denny's

July 01, 2009

Denny's CEO Nelson Marchioli speaks to Rose Gordon about PR's vital role in marketing programs

Sometimes you just have to be there to best serve a client

July 01, 2009

I recently read an article in the Sunday Business section of The New York Times that pondered the meaning of location in a digital age.

Interview: Matt Reid, Waggener Edstrom

June 25, 2009

News editor Rose Gordon speaks to Matt Reid, EVP, social innovation practice, Waggener Edstrom, about the agency's new study, "The Opportunity (and risk) in Doing Good: Consumer views on the role of business in society."

Online relationships are still boosted by the human factor

June 05, 2009

At the Vocus conference in Washington this week, keynote speaker David Plouffe, manager for Barack Obama's presidential campaign, emphasized the importance of personal relationships to the success of communications.

Interview: Ram Menon, EVP and CMO at Tibco

June 04, 2009

Rose Gordon, news editor at PRWeek, speaks with Ram Menon, EVP and CMO at Tibco.

Simon Sproule crafts a new story for Microsoft

June 01, 2009

The auto PR veteran steps into Microsoft's top comms slot at a time when the company is preparing for big things- and he is more than up for the challenge.

The industry benefits from a strong trade publication

June 01, 2009

I've always enjoyed working on trade publications because it allows me to truly get to know an industry and its people, often becoming a part of a community I might have never imagined existed.

CMOs find challenges, opportunities in digital marketing

May 21, 2009

CMOs still aren't sure of the best way to measure how digital marketing is translating into results, according to a recent survey by the CMO Club.

Interview: Jack Leslie, chairman, Weber Shandwick

May 08, 2009

PRWeek news editor Rose Gordon speaks with Jack Leslie, chairman of Weber Shandwick.