Career bee keepers continue to bemoan the alarming disappearance of European honey bees, but DreamWorks Animation has made every effort to fill the void with its marketing campaign for Bee Movie, due in theaters Nov. 2

LOS ANGELES: A new outreach effort by the Los Angeles Unified School District (LAUSD) and the Rogers Group is leveraging new media in a unique way to encourage high-school dropouts to finish school.

Since its founding in 1987, NuStep has positioned itself as a leader in the physical fitness- and rehabilitation-equipment category, manufacturing and marketing high-end wellness products to the active-lifestyle and medical communities.

It may enjoy being silly, but the network's appeal nets serious respect from its promotional partners

As Writers Guild of America (WGA) members near a possible November 1 strike, Hollywood's network and studio execs are bracing for interruptions to their programming schedules.

LOS ANGELES: Fans of NBC's The Office will descend upon Scranton, PA, for a weekend of activities, thanks to a grassroots effort by the citizens of the former coal-mining town-turned Dunderhead hot spot.

LOS ANGELES: Online media company iVillage.com will be promoting its commitment to green living in the coming months.

SEATTLE: Dogpile.com has launched a campaign to raise money for the Humane Society of the US' Rural Area Veterinary Services program (RAVS) by asking millionaire Maltese Trouble Helmsley to lend a paw.

IRVINE, CA: Youth-oriented telecommunications brand Boost Mobile is diving into the lifestyle accessory market and has tapped Pitch Control PR for publicity.