Katie Connolly spent this year covering the McCain campaign for Newsweek's special 2008 election project. Connolly was granted behind-the-scenes access to the campaign with the agreement that none of her reporting would be published until after Election Day.

Whether targeting the press, lawmakers, or the average Joe, social media has drastically changed the rules of outreach

Ted McKenna held a virtual roundtable in September that discussed the with public affairs experts the trends that are affecting the industry

Picture this: a young Millennial couple head out on a sunny weekend for a drive in their cute new hybrid. Their first big purchase marks only the beginning of their journey, the first in a string of successes they see for themselves. Never letting their age hinder their progress, they've been busy networking in the office and online, simultaneously learning the ropes of the business and leading its digital charge.

Placing clients on morning shows is becoming harder, but well-focused pitches increase visibility.

By now, few in the PR industry still need to be convinced of the power of digital marketing. Yet for those companies still hesitant to make the leap, The 2008 PRWeek/Burson-Marsteller CEO Survey provides further proof. The survey, which polled 200 non-agency CEOs, shows that in the coming year, 67% of respondents plan to spend "much more" on digital marketing.

How is it possible that - despite a series of high-profile statements and addresses by President Bush - financial markets continue to gyrate wildly, consumer confidence has gotten worse rather than better, and skepticism about the federal government's proposed solutions to the economic crisis abounds?

The new company AirBed & Breakfast created buzz for itself by building a PR campaign on the widespread media attention generated by both the 2008 Democratic and Republican National Conventions.

Shaun Dakin calls it his "15 minutes of fame," but his foresight in creating a nonprofit last year devoted to adding automated political phone calls to the national, voluntary "Do Not Call" registry is generating media attention lasting quite a bit longer than that.

Cable Neuhaus is not a conservative, but he has steered the editorial direction of right-wing magazine Newsmax for the last two and a half years.