"I am aware of all Internet traditions." Most of you will read that statement as a mere procession of words. To a small number of you, it's the latest sensation in Internet phraseology; the blogger's equivalent of, "Where's The Beef?"

Public relations pros will often say that the key to making a message resonate with a target audience is reinforcement and repetition. And even when the PR industry is the designated audience, it appears that some messages are worth repeating.

On Sunday, June 8, The New York Times asked 12 political heavyweights to explain what went wrong with the Hillary Clinton campaign. The aggregate response was: "everything."

When talking about how bad they are at promoting themselves, PR pros often claim the irritating cobblers' children defense.

Now that corporations are embracing content creation and social media, PR pros are sometimes surprised to find their job descriptions look quite similar to that of journalists (albeit with obvious caveats regarding objectivity and impartiality).

A man could go crazy with metaphors when trying to describe the historical relationship between Microsoft and Apple.

Much has been said about Lifehacker editor Gina Trapani's PR spam list (see News Analysis, p. 6).

I recently spent time with a Boston University (BU) PR class of 20 or so students to discuss the profession they are likely to enter.

In a previous column, I extolled the virtues of monitoring Twitter for information about your company (or client's) reputation, products, and brand. It's also great for finding a column idea.

The 2008 Agency Business Report found that the PR industry had another successful year. These gains can be attributed, at least in part, to increased digital revenues, the improving stature of PR pros in the eyes of C-suite executives, and global companies seeking expertise in multiple countries