In 1998, a California-based consumer activist by the name of Mark Kasky filed a lawsuit against Nike.

This month's feature examines how several companies are approaching the concept of integrated marketing.

I recently read an article in the Sunday Business section of The New York Times that pondered the meaning of location in a digital age.

Earlier this week, I was in Chicago for a PRWeek roundtable discussion on consumer PR and marketing. We'll publish a portion of the transcript in the September issue, but there are a few points worth sharing now.

One recent morning I accidentally left my PDA at home, so during my daily train ride, I was forced to focus exclusive attention on the two newspapers that I have delivered each morning at my house, The New York Times and The Wall Street Journal.

The Edelman New Media Academic Summit took place this week in Washington DC, with some 120 professors in attendance.

This week, 10 of the nation's banks were granted permission to repay TARP money back to the government.

A cherished convention in the industry is the journalist panel, an event where PR people pay good money to listen to a bunch of reporters tell them how much they dislike working with PR people.

At the Vocus conference in Washington this week, keynote speaker David Plouffe, manager for Barack Obama's presidential campaign, emphasized the importance of personal relationships to the success of communications.

Among the many important issues in the PR industry, measurement is one that continues to elicit strong interest and opinions.