PRWeek Column Articles

FTC proposal could vastly alter blogger relations

Julia Hood July 02, 2009

In 1998, a California-based consumer activist by the name of Mark Kasky filed a lawsuit against Nike.
 

Integrated efforts call for full participation from the start

Erica Iacono July 01, 2009

This month's feature examines how several companies are approaching the concept of integrated marketing.
 

Sometimes you just have to be there to best serve a client

Rose Gordon July 01, 2009

I recently read an article in the Sunday Business section of The New York Times that pondered the meaning of location in a digital age.
 

Value message must go beyond cost

Erica Iacono June 26, 2009

Earlier this week, I was in Chicago for a PRWeek roundtable discussion on consumer PR and marketing. We'll publish a portion of the transcript in the September issue, but there are a few points worth sharing now.
 

Twitter cool factor must be preserved

Julia Hood June 19, 2009

One recent morning I accidentally left my PDA at home, so during my daily train ride, I was forced to focus exclusive attention on the two newspapers that I have delivered each morning at my house, The New York Times and The Wall Street Journal.
 

Social media training even more essential for graduates navigating a changing workplace

Julia Hood June 12, 2009

The Edelman New Media Academic Summit took place this week in Washington DC, with some 120 professors in attendance.
 

Rebounding financial companies shouldn't neglect employee morale

Erica Iacono June 12, 2009

This week, 10 of the nation's banks were granted permission to repay TARP money back to the government.
 

PR pros need to ask tougher questions of journalists

Julia Hood June 05, 2009

A cherished convention in the industry is the journalist panel, an event where PR people pay good money to listen to a bunch of reporters tell them how much they dislike working with PR people.
 

Online relationships are still boosted by the human factor

Rose Gordon June 05, 2009

At the Vocus conference in Washington this week, keynote speaker David Plouffe, manager for Barack Obama's presidential campaign, emphasized the importance of personal relationships to the success of communications.
 

Basics of PR measurement still provide valuable insight

Erica Iacono June 01, 2009

Among the many important issues in the PR industry, measurement is one that continues to elicit strong interest and opinions.