Latest Opinions

Wal-Mart makes a healthy decision

July 02, 2009

Earlier this week, Wal-Mart said it would support employer-mandated healthcare, an idea shared by President Barack Obama.
 
FTC proposal could vastly alter blogger relations

FTC proposal could vastly alter blogger relations

Julia Hood July 02, 2009

In 1998, a California-based consumer activist by the name of Mark Kasky filed a lawsuit against Nike.
 

Is Oprah Winfrey truly the best PR leader?

Bruce Berger July 02, 2009

I need your help interpreting some puzzling answers to a survey question.
 
Corporate sustainability is key to survival

Corporate sustainability is key to survival

Lou Thompson July 01, 2009

Corporate sustainability is here to stay. The real question is how long it will take for the C-suite and boards of directors to adopt a business approach that goes well beyond the traditional means of creating and developing corporate value.
 
Sometimes you just have to be there to best serve a client

Sometimes you just have to be there to best serve a client

Rose Gordon July 01, 2009

I recently read an article in the Sunday Business section of The New York Times that pondered the meaning of location in a digital age.
 
Integrated efforts call for full participation from the start

Integrated efforts call for full participation from the start

Erica Iacono July 01, 2009

This month's feature examines how several companies are approaching the concept of integrated marketing.
 
With social media, PR pros can no longer be anonymous

With social media, PR pros can no longer be anonymous

Matt Broder July 01, 2009

Am I the only PR professional having a crisis these days?
 
Corporate communicators must 'bulletproof' strategies

Corporate communicators must 'bulletproof' strategies

Ben Boyd July 01, 2009

The chaos of today's market has created a feeding frenzy of questions that challenge the fundamentals of many business strategies.
 

PR poised to have the greatest impact when recovery begins

July 01, 2009

Experts have predicted that this recession could permanently alter spending habits.
 

Page Society's white paper is a 'guilt gift'

Alan Kelly June 30, 2009

Members of my own association, the Arthur W. Page Society, this month delivered the second in a series of white papers, this one on trust.
 
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