Latest Opinions

Papa John's quickly rebounds from franchise's foul actions

Nicole Zerillo May 12, 2008

Papa John's Pizza recently found itself apologizing for the actions of one of its franchises.
 

Corporate communicators can find inspiration in political arena

Lisa Davis May 12, 2008

Tis the season where politics and politicians are scrutinized like foreign animals newly donated to the local zoo.
 

CCOs face a 'perfect comms storm'

Paul Jensen May 12, 2008

After the fifth call we received this year asking about "best practices" for structuring corporate communications functions, I knew something was up.
 

Mass e-mail pitches are not effective

Greg Jarboe May 12, 2008

I'm not sure which of the nine circles of hell I was in the week before ad:tech San Francisco 2008, but it's the level where PR people spam bloggers with irrelevant e-mail pitches.
 

Employers have a responsibility to continue new media lessons

Keith O'Brien May 07, 2008

I recently spent time with a Boston University (BU) PR class of 20 or so students to discuss the profession they are likely to enter.
 

Hands-on training makes conferences worthwhile

May 07, 2008

Annual conferences, particularly those bearing the stuffy "leadership" title, don't usually make journalists gush, but gush they did over the recent Four A's conference held in Southern California
 

Pop culture tie-ins provide a corporate storytelling boost

Nicole Zerillo May 05, 2008

Entergy, a Fortune 500 energy company, gave its April 25 periodic analyst meeting a No Country for Old Men theme, including dialogue and imagery from the controversial, Oscar-winning film.
 

Zelda's conundrum: Figuring out what she needs to do with Sid

Bob Feldman May 05, 2008

Why do many CCOs I meet lately express frustration that the people at their companies are viewed as tacticians, not strategists?
 

Social media ushers in a new PR age

Marc Hausman May 05, 2008

If I could hire any two people in the world to join my PR consultancy, who would they be?
 

Staying one step ahead of the lion

Leo Bottary May 05, 2008

While the pundits debate the current state of the economy and whether it fits the formal definition of a recession, we continue to see high gas prices, consumer spending is sluggish, the dollar is weak, healthcare costs are skyrocketing, and the housing crisis is affecting everyone from Bear Stearns to the average citizen.
 
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