The evolving role of the media in covering disasters

Johanna Schneider October 07, 2008

Thanks to today's 24-hour media cycle, we can witness even the most shocking disasters as they unfold all over the nation and the globe.
 

Planning helps Newman brand prosper even after his passing

Aarti Shah October 06, 2008

When Paul Newman passed away two Fridays ago at the age of 83, media coverage focused not only on his long film career, but also his work as a philanthropist and entrepreneur.
 

In today's market, IR pros must be on the front lines, not the sidelines

Fred Bratman October 06, 2008

Panic may be a natural reaction to the historic market turmoil we're witnessing. However, after we shake our heads in disappointment, take a deep breath, realize that the next few months, or longer, will be tough, and turn off CNBC, we must get back to work.
 

Curiosity could save the comms pro

Julia Hood October 06, 2008

In the midst of the dot-com tailspin, I heard a former CEO of the late, once-great Arthur Andersen speak in a general way about the challenges of client consulting. Human nature being what it is, he said, it is far easier to embrace the status quo than to challenge the business model of a "good" client.
 

McCain, Obama haven't been on the money with their messaging

Erica Iacono October 02, 2008

For months, the 2008 presidential election has been hyped, by media and political pundits, to be unlike any this nation has ever seen.
 

Good comms will ease financial fears

Keith Geary September 29, 2008

There is no doubt that some financial firms are in big trouble right now. However, when a financial giant falls, it doesn't necessarily take down every firm in the industry.
 

W Hotels and Declare Yourself connect voters, trendsetters

Beth Krietsch September 29, 2008

W Hotels recently partnered with Declare Yourself, a nonprofit, nonpartisan group that encourages people to register to vote.
 

A good client-firm relationship starts with the pitching process

Dan Orsborn September 29, 2008

New business - and winning your share of it - is the lifeblood of your operation. And at the heart of the new business process is the introduction of your account team to the client prospect.
 

Wall Street fallout reinforces the need for business education in PR

Keith O'Brien September 25, 2008

In these perilous times, a CEO really needs a good friend. With Wall Street firms finally paying penance for their risky investments, CEOs are fretting about how the reverberations will affect their own organizations. This should surprise no one.
 

Congress should harness social media amid bailout

September 24, 2008

The crisis on Wall Street is having myriad unexpected results, not the least of which is the $700 billion bailout that is likely to pass through Congress in some capacity.