Today, many enterprises are seeking new ways to modernize their brand image and to deliver a unique customer experience. To succeed at this game, the CEO should consider becoming the brand rejuvenation chief in order to provide the necessary recognition for the new positioning.

As pundit speculation regarding the VP choice mounted, the Obama campaign had promised Web-savvy supporters - who helped the Illinois senator build an extensive Internet base - that they would be "the first to know" via text message when he made a decision on a running mate

Don Draper from AMC's Mad Men is a character who parses his words. A fan of the show decided he would make a great Twitter friend. Additional fake Mad Men accounts cropped up. More fans of the show signed up to hear the (fictional) Draper wax cool intelligence on Twitter until his profile was pulled down. You know how this story goes

Are terrorist groups like al Qaeda a "major threat" to the American people? According to a recent Pew Research Center survey, 72% of Americans think so.

With the convergence of PR and investor relations, PR pros working for publicly traded companies need to be sensitive to changes in regulatory compliance requirements.

Leadership is crucial to the success, reputation, and future of nations, organizations, and professions. Hundreds of studies have explored leadership qualities and proposed theories to explain leadership. However, surprisingly little research has been devoted to leadership in PR.

Recently, The New York Times devoted a healthy amount of space to ask a question that many media pundits, professors, journalists, consumers, and perhaps even politicians might be asking lately.

Michael Arrington, founder of TechCrunch, recently said on his blog, "most PR folks don't read blogs and certainly don't understand them."

Boards of directors are often unpleasantly surprised when an investor becomes an activist and launches an attack on the company, pushing them to put the company up for sale or to spin off a unit. They are caught off-guard not necessarily because they were unaware of the investor's dissatisfaction with performance or pace of growth, but instead with the timing of the attack.

The question of how to attract and retain a quality shareholder base is the holy grail of communications for all public companies. But because many of the people involved in the investment process come from a finance background, discussion often revolves around quantitative metrics. However, those metrics only go so far in explaining investor behavior.