Op-Ed Articles

Is Oprah Winfrey truly the best PR leader?

Bruce Berger July 02, 2009

I need your help interpreting some puzzling answers to a survey question.
 

Google's next 'Wave' of the future

Huard Smith July 02, 2009

This summer's hit movie for communicators won't be showing in theaters, on TiVo, or even Blu-ray. It's an online event showing the rollout of "Google Wave."
 

Corporate communicators must 'bulletproof' strategies

Ben Boyd July 01, 2009

The chaos of today's market has created a feeding frenzy of questions that challenge the fundamentals of many business strategies.
 

With social media, PR pros can no longer be anonymous

Matt Broder July 01, 2009

Am I the only PR professional having a crisis these days?
 

Page Society's white paper is a 'guilt gift'

Alan Kelly June 30, 2009

Members of my own association, the Arthur W. Page Society, this month delivered the second in a series of white papers, this one on trust.
 

No social media please, we're pharma

Peter J. Pitts June 29, 2009

Ambiguity is a virus. When it comes to social media, the more the FDA says about what is and what is not "in compliance" vis-à-vis social media, the less we seem to understand - and more conservative we become. This is not the right answer.
 

Furthering the 'special' trans-Atlantic relationship

Ian Twinn June 29, 2009

My agency, Brodeur Partners, recently announced a new European partnership with Grant Butler Coomber (GBC Group), a leading independent EMEA-based public relations firm, reflecting the growing importance of true cross-border cooperation that is more than just "dots on the map."
 

The World Economic Forum: Is it worth it?

Dave Senay June 26, 2009

In the past two weeks, I've attended regional World Economic Forums in South Africa and East Asia.
 

Oprah should seize opportunity to champion health literacy

Paul Oestreicher June 22, 2009

Is America suffering from "Oprah fatigue?" Ratings are down as is readership in her magazine, O.
 

Turn empty office space into a selling proposition for your firm

Tom Madden June 19, 2009

In this slow and dreary commercial real estate market, there might be a silver lining for PR firms.