OAKLAND, CA: Clorox Company's Brita launched a new national campaign to encourage students to find creative solutions to on-campus environmental issues.

BELLEVUE, WA: The Bluetooth Special Interest Group (SIG), a trade association that promotes wireless technology, is in the midst of a review for an AOR.

The next time the woman standing in line behind you at Starbucks asks why you ordered that particular drink, be honest. It could be VP of global communications Valerie O'Neil.

DETROIT: General Motors (GM) celebrated its 100th Anniversary earlier this week with a focus on the future, not the past, by unveiling the production model of its Chevy Volt for the first time.

ATLANTA: Newell Rubbermaid (NR) is in the final stages of choosing an AOR to oversee its technology global business unit, which include the brands Dymo, Endicia, and Mimio.

SAN FRANCISCO: Imeem, a social media network, recently hired Allison & Partners (A&P) as its AOR, after a competitive review, to help the company expand consumer awareness.

NEENAH, WI: Kimberly-Clark's Huggies and Pull-Ups recently launched "Tren de Vida" (Train of Life) a campaign intended to connect its diapers with Hispanic mothers in a culturally relevant way.

MINNEAPOLIS: Beam Global Spirits and Wine has named Padilla Speer Beardsley (PSB) AOR for its Jim Beam brand. The company will work with PSB on a social media-oriented campaign.

WASHINGTON: The Center for Science in the Public Interest (CSPI) filed a lawsuit against MillerCoors September 8 citing its marketing practices.

LITTLE FALLS, NY: For the relaunch of its Salada Green Tea bags, Redco Foods introduced a new educational campaign that positioned the beverage as a savvy health, economic, and environmental choice. "Unbottle Your Tea" calls on consumers to consider switching from bottled teas to its tea bags and take advantage of the potential benefits.