NEW YORK: Omnicom Group recently unveiled a new women-centric consultancy, G23, to provide strategy for clients seeking to create and build on relationships with female consumers, stakeholders, and employees.

CINCINNATI: Procter & Gamble's global marketing officer, James Stengel, plans to retire August 1. The 25-year veteran will be succeeded by Marc Pritchard, current president of strategy, productivity, and growth.

More controversy at the Tribune company, Xbox adds social networking, HBO generates more buzz with another show, and more.

From Champagne to coffee, brands are increasingly using high-end lifestyle PR programs to appeal to a broad range of consumers.

In-home promotions might seem like a throwback to 1950s Tupperware parties, but with PR pros at the helm, these brand-building events are cutting edge, with viral marketing and social networking components.

NEW YORK: Only about 4% of the almost 12,000 people surveyed are driving consumer awareness on green trends and the efficacy of companies' environmental claims, according to a recent study by Porter Novelli and Synovate.

Childhood inactivity has been linked with the development of Type 2 Diabetes later in life. Focus Express Mail Pharmacy, an online pharmacy specializing in diabetes and chronic illness, sought to counteract this by creating the health initiative, Peds for Prevention, with help from Furia Rubel Communications.

PARIS, FRANCE: The Burgundy Wine Office in Paris hired Fleishman-Hillard to serve as AOR for global exports in an approximately $1.5-million-plus (€1 million-plus) project, beginning September 1.

NEW YORK: New Era Cap Co., the makers of baseball teams' official in-field caps, will set up a miniature stadium for kids in the trendy New York neighborhood of Soho in order to promote its All-Star Game Major League Baseball (MLB) merchandise ahead of the fray.

The FDA faces an uphill publicity battle, after admitting - 11 weeks into the tomato scare - that the agency is still unsure of the source of the salmonella outbreak and even whether tomatoes were involved.