Nicole Zerillo

 
Nicole Zerillo is currently the consumer reporter for PRWeek.
 

Recent Articles

SWA campaign touts its plan for no-fee services

June 05, 2008

DALLAS: Southwest Airlines (SWA) launched a new campaign, "Fees Don't Fly," to reinforce the company's decision to provide its services without additional charges.

Hydrox organizes cookie comeback

June 05, 2008

BATTLE CREEK, MI: In response to consumer lobbying, the Kellogg Company will bring back its discontinued cookie brand Hydrox this fall for a limited time.

Family Communications asks PA to be its neighbor

June 04, 2008

Family Communications Inc. (FCI), the nonprofit production company founded by Fred Rogers, teamed up with Markowitz Communications to promote its first ever Won't You Be My Neighbor?

Southwest's campaign takes aim at airline fees

June 02, 2008

DALLAS: Southwest Airlines (SWA) launched a new campaign "Fees Don't Fly" with advertising starting today, June 2, to reinforce to consumers the company's decision to continue providing its services without reductions or additional charges and reaffirm its brand.

Christie's paints consistent global message

June 02, 2008

With headquarters all over the world, the PR team works cohesively to host successful auctions

American Airlines pinpoints fuel prices for raising bag fee

May 30, 2008

FORT WORTH, TX: American Airlines (AA), which recently said it will begin charging most customers $15 per checked bag, has focused its overall communications strategy on explaining to consumers the challenges the industry is facing, given increasing fuel prices.

Sam Adams selects DeVries

May 29, 2008

BOSTON: The Boston Beer Company's leading brand, Samuel Adams, picked DeVries PR to serve as its AOR, after a three-round pitch process that included about six firms.

San Diego State focuses on working past drug scandal

May 26, 2008

San Diego State University (SDSU) partnered with the DEA and District Attorney's Office to crack down on drug use, which had infiltrated the university. The DEA launched a drug bust on May 6, titled Operation Sudden Fall, and netted 96 people, 75 of which were students.

Branded? LoyalTV.com encourages consumers to chat up favorite brands

May 23, 2008

LoyalTV.com [LTV], a recently launched Web site, is giving consumers the opportunity to post videos about their experiences with products running the gamut from Wilson tennis balls to apple peelers.

JetBlue set to hire crisis firm

May 22, 2008

FOREST HILLS, NY: JetBlue Airways is in the final stages of its search for a crisis communications agency.
 
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