Wine Enthusiast Co. is using a casual, inviting experiential marketing event, "Toast of the Town," to promote its eponymous publication and brand products to novices and experts alike - much like a wine tasting aims to showcase the product rather than put off the consumer with affectations of the industry.

NEW YORK: Edelman launched a new division, Edelman Studios, to allow aspiring filmmakers, or anyone, to pitch and develop creative content for its clients, including short and feature films, TV shows, and webisodes.

A car is never just a car. It's a moving expression of many subconscious neuroses, desires, and core values, which, of course, is why car companies spend billions of dollars on corporate branding.

MIAMI: Norwegian Cruise Line (NCL) is currently in the midst of a search for a new AOR to begin work in early June, PRWeek has learned

NEW YORK: Omnicom Group Inc.'s PR businesses' contributed revenues of $315 million in its first quarter of 2008, an increase of about 7% from the prior year.

The effort aims to make men more savvy healthcare consumers and get them into the doctor's office more often. The most recently released AHRQ Medical Expenditure Panel Survey (2005) found that men are 25% less likely than women to have yearly checkups

Earth Day will be celebrated by more than a billion people, some prompted by corporate campaigns backed by communications teams.

An unusual experiment in relinquishing brand control pays off on various fronts for Ikea.

Moms talk to each other. True, it's mostly to establish the superiority of their own precious bundles, but talk to each other they do, indeed.

Sens. Hillary Clinton and Barack Obama spent almost as much time responding to gossip surrounding the candidates' personal lives as to the issues which distinguish them, during last night's final Democratic Debate.