The bees are disappearing, and with them, some of your favorite ice cream flavors - a fact that Häagen-Dazs hopes to bring awareness to with its Honey Bee campaign.

Say "I Love New York," and images of the Statute of Liberty, corner hot dog stands, and tourists packed in mid-town immediately come to mind. Well, not for long.Today, Gov. David Paterson (D-NY) and state officials unveiled a plan to expand that vision with a new ad and marketing campaign to drive tourism throughout New York state, reports the New York Times.

Since 1881, the Salvation Army (TSA) has sought to use its red kettles to attract donations for those in need. The Red Kettle campaign continues its tradition, with its presence in areas that are heavily trafficked, while also turning to modern innovations, including media promotions as well as online initiatives.

NEW YORK: Staples kicked off its annual Back-to-School campaign May 1 with the addition of a new cause initiative, DoSomething101. com.

Entergy, a Fortune 500 energy company, gave its April 25 periodic analyst meeting a No Country for Old Men theme, including dialogue and imagery from the controversial, Oscar-winning film.

Wine Enthusiast Co. is using a casual, inviting experiential marketing event, "Toast of the Town," to promote its eponymous publication and brand products to novices and experts alike - much like a wine tasting aims to showcase the product rather than put off the consumer with affectations of the industry.

NEW YORK: Edelman launched a new division, Edelman Studios, to allow aspiring filmmakers, or anyone, to pitch and develop creative content for its clients, including short and feature films, TV shows, and webisodes.

A car is never just a car. It's a moving expression of many subconscious neuroses, desires, and core values, which, of course, is why car companies spend billions of dollars on corporate branding.

MIAMI: Norwegian Cruise Line (NCL) is currently in the midst of a search for a new AOR to begin work in early June, PRWeek has learned

NEW YORK: Omnicom Group Inc.'s PR businesses' contributed revenues of $315 million in its first quarter of 2008, an increase of about 7% from the prior year.