MEMPHIS: FedEx Corp.'s new multimillion-dollar marketing campaign categorizes competitor UPS' support of a pending labor relations bill as an attempt to net a "bailout."

Although there have always been the Matt Lauers and Maureen Dowds of journalism, today's reporters are increasingly working across multiple media platforms to build their personal brands, including through Facebook and Twitter.

NEW YORK: MWW Group has reportedly launched the first mobile application for PR, marketing, and advertising professionals, M.insight.

DETROIT: Filing bankruptcy on June 1, General Motors Corp (GM) announced it would downsize its holdings to four key brands and operations. With a leaner "new GM" expected to launch in the next 60 to 90 days, the communications team is presently seeking to inspire consumer confidence with a variety of different PR initiatives.

Janet Libert, editor-in-chief and publisher of Executive Travel, speaks with Nicole Zerillo about how she reaches her C-suite readership and which travel trends are starting to take off.

General Motors Corp. (GM) entered the second largest bankruptcy filing in industrial history on June 1.

ATLANTA, GA: Executives from Coca-Cola Co. and Italian coffee company IllyCaffè SpA sipped samples of their new ready-to-drink coffee beverage alongside consumers last week, as part of the consumer lifestyle push for the product.

As budgets tighten and company objectives change, marketers are reevaluating how to efficiently incorporate events into their 2009 plans.

Xerox's Christa Carone speaks with Nicole Zerillo about the value of PR and how she measures individual success

The integrated marketing campaign "Find the Look, Keep the Look" is designed to promote fabric care to fashionistas with the support of style guru Stacy London, the co-host of TLC's What Not to Wear.