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Latest Technology Stories

Black Duck Software conducts social media-focused brand awareness effort

WALTHAM, MA: Black Duck Software, maker of management solutions for open source software, is conducting a brand awareness effort to increase its visibility within the tech sector and its reputation as a thought leader.
 

Levi's 'pioneers' a global interactive campaign

SAN FRANCISCO: Levi's launched "Go Forth," a global branding campaign which focuses on a theme of the American pioneer, in an effort to reach its target of 18-33-year old men through social media-based PR and traditional advertising.
 

Personal digital brands drive companies to diversify talent

The communications field has always had its share of bold-faced names, but the industry was more often found toiling behind the scenes.
 

David's Bridal spreads love online

National retailer David's Bridal's (DB) was concerned about online criticism of customer service, and it wanted to create positive online interaction.
 

Ogilvy hires former SanDisk PR manager

SAN FRANCISCO, CA; Ogilvy PR Worldwide has hired Rachel Polish as VP of digital strategy for the 360 Digital Influence Group on the West Coast.
 

Rackspace taps Porter Novelli for social media boost

SAN ANTONIO, TX: Rackspace has tapped Porter Novelli as its AOR to build a stronger social media strategy, said Angel Schneider corporate communication manager at Rackspace.
 

On the Blogs

Yahoo signals brand overhaul with new hire
Yahoo has brought in Penny Baldwin as an SVP to help with its hefty rebranding effort first reported by All Things Digital's Kara Swisher.

Companies beware of Twitter imposters
The WSJ reported yesterday on Twitter-style cybersquatting - unauthorized Twitter accounts created using a variation on a company's name.

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