FIRESTONE, CO: The National Honey Board is reviewing its $750,000 consumer PR account with plans to award a one-year contract in early November.

SAN FRANCISCO: Levi's launched "Go Forth," a global branding campaign which focuses on a theme of the American pioneer, in an effort to reach its target of 18-33-year old men through social media-based PR and traditional advertising.

The day after Virgin Atlantic celebrated its 25th birthday, the UK-based airline launched Vtravelled, an online travel community that encourages conversation among travelers and provides information about planning a trip.

NEW YORK: The NewsMarket announced it plans to acquire Medialink Worldwide.

COLUMBIA, MD: Martek Biosciences launched a campaign on June 23 to raise awareness with Baby Boomers about brain health as well as the company's line of branded health products.

WASHINGTON: Coalitions representing the radio and recording industries are urging legislators to reject and pass, respectively, the Performance Rights Act.

NEW YORK: In its continuing efforts to build awareness about climate change, Deutsche Bank unveiled The Carbon Counter, a 70-foot high digital billboard located near New York's Madison Square Garden that tracks the atmospheric concentration of greenhouse gases in real time.

NEW HAVEN, CT: Kayak.com has discarded its recently issued RFP to redefine its PR strategy.

SAN FRANCISCO: Popchips, the maker of all-natural potato chips, is kicking off the summer with a few new flavors and a mobile snack tour in key cities.

TAMPA, FL: La Bonita Ole is using social media to spread the story of the company, which is facing financial problems, and encourage consumers to buy their products: tortillas.

The communications field has always had its share of bold-faced names, but the industry was more often found toiling behind the scenes.

As information trickled into the Washington Metropolitan Area Transit Authority on June 23 about what would become the deadliest train crash in its history, the organization, known to locals as the Metro, coordinated an outreach effort focused on reaching metropolitan-area residents via local media.