NEW YORK: Diverse consumer-facing companies, ranging from Tropicana to Liberty Mutual, sought to tap the excitement running up to the presidential election by creating accompanying PR efforts.

ROLLING MEADOWS, IL: Thermos launched a campaign called "Hydration for All" on November 3 to educate consumers about the health benefits of drinking water and to promote its Intak, a new Bisphenol A (BPA)-free Thermos.

IRVINE, CA: Toshiba hired Access Communications as North American AOR for its digital products sector.

WASHINGTON: The November 4 election will now lead to jockeying for political appointments in the communications sector.

SHORT HILLS, NJ: In an effort to attract readers and advertisers this holiday season, Teen Vogue is opening the Teen Vogue Haute Spot in the upscale Mall at Short Hills, NJ, from Nov. 28 to Dec. 26.

McDonald's is encouraging kids to take one minute each day to make a difference with its "One Minute to Move It" children's well-being effort.

The success of online layaway payment processor eLayaway - registered users went from 7,000 to over 75,000 over the last few weeks - is a prominent example of the return of the service made popular during the Great Depression.

LAS VEGAS: Mexican beer company Tecate is upping its PR for the latest boxing match it is sponsoring along with fighter Oscar de la Hoya's Golden Boy Promotions. Working with AOR Formulatin, a new Hispanic division of Formula PR, Tecate will align the brand with the boldness of boxing.

SOMERSET, NJ: InVentiv Communications reported third-quarter revenues of $84.1 million, an increase of 14% from the $73.8 million it posted during the same period last year.

BOSTON: Proctor & Gamble's Gillette brand is partnering with EA Sports as part of a global marketing effort to promote the brand to male gamers from ages 18 to 34.