MIAMI: The Central American airline TACA will retool its brand through 2009 to better connect with what it calls the "modern Latin" audience.

WASHINGTON: The American Cancer Society (ACS) is undergoing a competitive review for its creative firms, including PR, and expects to announce a new AOR in the next month.

NEW YORK: The Economist is continuing a national brand awareness campaign with a three-day event in New York this month.

CINCINNATI, OH: Procter & Gamble continued its multimillion-dollar investment in aligning its Tide and Downy products with fashion, through a new partnership with Ann Taylor Loft.

NEW BRUNSWICK, NJ: Johnson & Johnson restructured its public affairs and corporate communication leadership. Senior J&J communication professionals assignments are now linked with key stakeholder groups, the company told employees October 3.

NEW YORK: Financial communications professionals say they are keeping busy as the Wall Street tumult continues.

WASHINGTON: The FDA temporarily halted work September 29 on a $300,000 contract with an Alaska-based PR firm that had subcontracted with Qorvis Communications. The government agency is awaiting the findings of internal and independent reviews.

WASHINGTON: Four firms were awarded a contract to provide communications services to the US military forces in Iraq: Lincoln Group, Leonie Industries, SOS International, and L-3 Communications' MPRI.

NEW YORK: The Wheat Foods Council (WFC), a nonprofit supported by producers, millers, and other industry groups, plans to turn one quarter of an acre of downtown Manhattan into a wheat field for a three-day event.

ATLANTA: Coca-Cola relaunched its Full Throttle Fury energy drink September 30 with a new campaign and spokesman, hip-hop artist Big Boi. The effort focuses on in-person events with Big Boi, one half of hip-hop duo OutKast, and music in general, to reach its target audience of African-American males.