Sparked by the debate over McClellan's book, discussion grows about the role of spokesperson

The major players are ready to be more open, but there's no consensus about how best to do it

From Asian disasters to SoCal wildfires, Twitter has often been the first source for vital updates

Such public call-outs might get the attention of firms, but they have little long-term effect

With lifelike images and a growing audience, PR must adapt to keep up with this evolving market

With a record number of entries this year, the National Magazine Awards, also known as the Ellies, are considered a major benchmark for US publications.

Even after the acquittal of the detectives, the battle continues in the court of public opinion

WALTER CRONKITE, once considered the most trusted figure in America, established an emotional connection between the public and national news anchors. However, as the nightly network news - like all other sectors of traditional media - grapples with diminishing significance, critics are calling the necessity for a national news-delivering celebrity into question.

Media scrutiny of the airlines and the FAA amid the ongoing industry crisis has pitted one against the other in a messaging battle.

Despite a slew of recent headlines about the CEO, many clients say they've hardly noticed