Such public call-outs might get the attention of firms, but they have little long-term effect

With lifelike images and a growing audience, PR must adapt to keep up with this evolving market

With a record number of entries this year, the National Magazine Awards, also known as the Ellies, are considered a major benchmark for US publications.

Even after the acquittal of the detectives, the battle continues in the court of public opinion

WALTER CRONKITE, once considered the most trusted figure in America, established an emotional connection between the public and national news anchors. However, as the nightly network news - like all other sectors of traditional media - grapples with diminishing significance, critics are calling the necessity for a national news-delivering celebrity into question.

Media scrutiny of the airlines and the FAA amid the ongoing industry crisis has pitted one against the other in a messaging battle.

Despite a slew of recent headlines about the CEO, many clients say they've hardly noticed

Too slow in reacting to rumors, Bear Stearns lost its reputation and the public's confidence

At 60-plus colleges, and growing, administrators try to figure out how to handle the gossip site

Democratic-supporting nonprofits hoping to help the party may hurt the candidate in the end