The Tear Sheet Articles

Subscribe Issue Archive Contact Us About Us Advertise Affiliates PRWeek UK PRReport Germany PRWeek Asia

RSS | Login | Register

The Tear Sheet Articles

Carmakers look to hybrids to create buzz

Jaimy Lee July 18, 2008

Carmakers battle it out, PR plans' leaked to press, Levi's new marketing plan, and more.

McDonald's brings back 1974 jingle in online contest

Ivey Overstreet July 17, 2008

McDonald's reaches into the '70s for inspiration, Jesse Jackson-Obama drama continues, Writers Guild opens new campaign, and more

Top 'Tribune' staffers resign

Nicole Zerillo July 15, 2008

More controversy at the Tribune company, Xbox adds social networking, HBO generates more buzz with another show, and more.

Apple's closely-guarded campaign ends with iPhone debut Friday

Kimberly Maul July 10, 2008

Apple's new version of the iPhone will debut tomorrow, in addition to the company's new App Store, where software developers can create applications to be used on the device.

Longtime Bush confidante Hughes joins Burson as vice chair

Ted McKenna July 09, 2008

Former Bush administration communications counselor Karen Hughes is joining Burson-Marsteller as global vice chair.

Sprint's Hesse looks to revive corporate culture

Alexandra Bruell July 08, 2008

Sprint CEO Daniel R. Hesse attempts to inspire staff and customers in an effort to combat past missteps and growing competition from other cellular providers, reports The New York Times.

Microsoft-Yahoo talks might resume

Tonya Garcia July 07, 2008

The Microsoft-Yahoo saga continued as Microsoft expressed a willingness to jump start purchase talks with Yahoo if the latter replaces its board.

Tomato scare continues, Screen Actor's contract up, and Beijing-Dali Lama envoy to meet

The FDA faces an uphill publicity battle, after admitting - 11 weeks into the tomato scare - that the agency is still unsure of the source of the salmonella outbreak and even whether tomatoes were involved.

Words like 'fat' and 'sex' sell, Wal-Mart redesigns logo, and Colt 45 graffiti stirs anger in Philadelphia

Ivey Overstreet June 30, 2008

No surprise to many, but buzz words like "fat," "cancer," "money," or "sex" are likely to get PR people press in the general interest media, according to The New York Times.

Candidates work to woo women, evangelicals

Kimberly Maul June 27, 2008

As John McCain and Barack Obama continue on the campaign trail, the two candidates are working to lock in several groups: Hispanics, evangelicals, and the females formerly of Hillary Clinton's camp.

« Previous