The Tear Sheet Articles

Murdoch remains hopeful in his quest for Newsday

Beth Krietsch May 08, 2008

The battle for Newsday continues, but Rupert Murdoch appears confident that News Corporation will win the bid for the Long Island newspaper, despite Cablevision's recent $650 million bid.
 

"I love New York". . . state, too

Nicole Zerillo May 06, 2008

Say "I Love New York," and images of the Statute of Liberty, corner hot dog stands, and tourists packed in mid-town immediately come to mind. Well, not for long.Today, Gov. David Paterson (D-NY) and state officials unveiled a plan to expand that vision with a new ad and marketing campaign to drive tourism throughout New York state, reports the New York Times.
 

College students' PR campaign prompts controversy

Ivey Overstreet May 05, 2008

A PR campaign designed by students at Hunter College in New York, and sponsored by the Coach fashion label, is coming under criticism for promoting a fake persona complete with a Facebook profile and blog, according to AdWeek.
 

Fed to discuss seven-point plan for credit card reform

Kimberly Maul May 02, 2008

Federal regulators said this week they're working to reform the credit card industry, including a seven-point plan to cut back on deceptive practices by credit card companies.
 

LG's 'Scarlet' is just a commercial

Alexandra Bruell April 29, 2008

LG Electronics' $100 million marketing and advertising campaign for a new series of flat panel TVs took an unusual turn last night. About 500 people crowded into the Pacific Design Center in Hollywood for what they expected was a screening of a new TV series entitled Scarlet, but Scarlet turned out to be a red back panel TV from LG, the the Wall Street Journal reports.
 

Miley Cyrus in photograph controversy

Kimberly Maul April 28, 2008

Miley Cyrus, aka Hannah Montana, is backpedaling after a recent photo shoot for Vanity Fair magazine in which the squeaky-clean teen star appeared topless, covered only by a sheet.
 

Clinton leverages Pennsylvania win to reinforce candidacy

Frank Washkuch April 23, 2008

Fresh off her Pennsylvania primary win, Sen. Hillary Rodham-Clinton (D-NY) told morning news shows that "the tide is turning" in her uphill race against Sen. Barack Obama (D-IL) for the Democratic presidential nomination.
 

Earth Day kicks off ever-green year

Nicole Zerillo April 22, 2008

Earth Day will be celebrated by more than a billion people, some prompted by corporate campaigns backed by communications teams.
 

Pentagon's PR team uses TV military analysts to skew coverage

Ivey Overstreet April 21, 2008

An analysis by The New York Times found that the Bush Administration's communications team used a group of "military analysts" that frequently appear as experts on a variety of TV networks to skew the media coverage in its favor post-September 11.
 

Blockbuster sued over Facebook marketing program

Kimberly Maul April 18, 2008

A Texas woman sued video rental company Blockbuster for sharing personal information with Facebook through the company's Beacon marketing program, the Associated Press reported.
 
 
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