Thanks to the combination of digital work and increased global assignments, PR's recent momentum continued in 2007. However, economic uncertainties cloud the future.

Though talks of a downturn loom over the industry, the current job market continues to provide a plethora of opportunities for PR practitioners in various settings and at a range of experience levels.

Winners will be announced at the PRWeek Awards dinner in New York City on March 6

Dell's expectations for the new super agency Da Vinci are quite high, meaning the marketing world is going to be watching very closely to see if the WPP firm can actually succeed.

In a year filled with recalls and resignations, Beckham and blockbuster deals, there were plenty of PR hits and misses. PRWeek's editorial team looks at the best and worst of the bunch.

The biggest media story of 2007 - in fact, the only real media story of 2007 - was the changes being inflicted on the media by the Internet. Every other story was an offshoot of this fundamental dynamic.

This year has been particularly tumultuous for corporations, financial services companies, and even the average homeowner, creating a need for a more free exchange of information than many executives are accustomed to.

Entertainment PR masterminds have relied on the most innovative new-media tactics to connect with consumers. Still, 2007 might ultimately be remembered as the year PR looked back.

It's fair to say that healthcare hasn't enjoyed this type of attention in many years. From Michael Moore to Steve Case, just about everyone wanted to weigh in on our beleaguered system.

Erica Iacono moderates this virtual roundtable where PR educators share their perspectives on the diversity issue—and what agencies and corporations can do to improve the situation