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Canada Articles
RBC shakes up PR department
Chris Daniels
November 17, 2008
TORONTO: Stephanie Lu is the new head of media and public relations for RBC, the country's largest financial institution.
Nortel's PR blogger weighs in on negative financial coverage
Chris Daniels
November 17, 2008
TORONTO: It's not often that a company publicly analyzes its own media coverage, particularly when the news is bad. But that's exactly what Nortel did, a day after it announced a big quarter loss and job cuts totalling 1,300 staff.
Obama could help improve Harper's image
Chris Daniels
November 10, 2008
OTTAWA: During the Canadian federal election, opposing parties went to considerable lengths to tie Prime Minister Stephen Harper to US President George W. Bush, one of the most least-liked presidents among Canadians in recent memory.
Magazines reposition pitch to bad economy
Chris Daniels
November 10, 2008
TORONTO: So far, the widespread content and job cuts by US media outlets hasn't spread north of the border, but the Canadian magazine industry is hurting.
'Sex' video on YouTube provides PR push for Tourisme Montréal
Chris Daniels
November 10, 2008
MONTREAL : Tourisme Montréal is promoting itself as an "anything goes" destination to gay travellers, with a viral video that suggests two male calèche drivers getting it on in broad daylight.
AME BC hires PR Associates
Chris Daniels
November 03, 2008
VANCOUVER: The Association for Mineral Exploration British Columbia (AME BC) has hired PR Associates to execute on a three-year communication and strategic PR plan. PR Associates won the account following a competitive RFP.
Cell phone ban prompts media outreach from Future Shop
Chris Daniels
November 03, 2008
BURNABY, BC: Future Shop quickly reacted with a media outreach campaign to news that Ontario would introduce legislation to ban the use of handheld communication devices such as cell phones while driving.
Canadian Interview: Rula Sharkawi
Chris Daniels
November 03, 2008
Rula Sharkawi, Ontario Lottery Corporation and Gaming Corporation's executive director of communications and PR, revealed to PRWeek how the organization is changing its communications moving forward.
White Ribbon selects Delta Media for social media outreach
Chris Daniels
October 27, 2008
TORONTO: The White Ribbon Campaign aimed at ending men's violence against women and Le Centre ontarien de prévention des agressions (COPA) has hired Delta Media for a social media-driven awareness campaign.
Political satirists portrayed Dion as too weak to lead
Chris Daniels
October 27, 2008
TORONTO: Outgoing Liberal leader Stephane Dion was portrayed during the election campaign as "weak" by the country's political satirists, according to a media analysis from Cormex Research.
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