Canada Articles

RBC shakes up PR department

Chris Daniels November 17, 2008

TORONTO: Stephanie Lu is the new head of media and public relations for RBC, the country's largest financial institution.
 

Nortel's PR blogger weighs in on negative financial coverage

Chris Daniels November 17, 2008

TORONTO: It's not often that a company publicly analyzes its own media coverage, particularly when the news is bad. But that's exactly what Nortel did, a day after it announced a big quarter loss and job cuts totalling 1,300 staff.
 

Obama could help improve Harper's image

Chris Daniels November 10, 2008

OTTAWA: During the Canadian federal election, opposing parties went to considerable lengths to tie Prime Minister Stephen Harper to US President George W. Bush, one of the most least-liked presidents among Canadians in recent memory.
 

Magazines reposition pitch to bad economy

Chris Daniels November 10, 2008

TORONTO: So far, the widespread content and job cuts by US media outlets hasn't spread north of the border, but the Canadian magazine industry is hurting.
 

'Sex' video on YouTube provides PR push for Tourisme Montréal

Chris Daniels November 10, 2008

MONTREAL : Tourisme Montréal is promoting itself as an "anything goes" destination to gay travellers, with a viral video that suggests two male calèche drivers getting it on in broad daylight.
 

AME BC hires PR Associates

Chris Daniels November 03, 2008

VANCOUVER: The Association for Mineral Exploration British Columbia (AME BC) has hired PR Associates to execute on a three-year communication and strategic PR plan. PR Associates won the account following a competitive RFP.
 

Cell phone ban prompts media outreach from Future Shop

Chris Daniels November 03, 2008

BURNABY, BC: Future Shop quickly reacted with a media outreach campaign to news that Ontario would introduce legislation to ban the use of handheld communication devices such as cell phones while driving.
 

Canadian Interview: Rula Sharkawi

Chris Daniels November 03, 2008

Rula Sharkawi, Ontario Lottery Corporation and Gaming Corporation's executive director of communications and PR, revealed to PRWeek how the organization is changing its communications moving forward.
 

White Ribbon selects Delta Media for social media outreach

Chris Daniels October 27, 2008

TORONTO: The White Ribbon Campaign aimed at ending men's violence against women and Le Centre ontarien de prévention des agressions (COPA) has hired Delta Media for a social media-driven awareness campaign.
 

Political satirists portrayed Dion as too weak to lead

Chris Daniels October 27, 2008

TORONTO: Outgoing Liberal leader Stephane Dion was portrayed during the election campaign as "weak" by the country's political satirists, according to a media analysis from Cormex Research.