Ken Eudy, CEO, and Steven Keith, SVP, at Capstrat discuss how public affairs have changed over the past 10 years.

PRWeek editor-in-chief Keith O'Brien and publishing director Julia Hood held a luncheon this summer in Chicago with four men who have more than 200 combined years of experience in the industry. Harold Burson, Daniel Edelman, Al Golin, and David Finn helped to establish the PR industry that exists today.

Before her agency was acquired by Ketchum, Access Communications CEO and founder Susan Butenhoff sat down with PRWeek to discuss the past 10 years in PR.

Rick Murray, the president of Edelman Digital, discussed the evolution of new media, and other trends, at the Edelman/PRWeek New Media Academic Summit, held this past summer.

Insidedge president Keith Burton discusses the evolution of internal communications over the past 10 years.

The Worldcom Group executives discuss how the global environment is impacting PR firms, and make predictions for the future of the industry.

The Fleishman-Hillard CEO discusses the industry's evolution, including how agencies are committed to the digital landscape.

The Cone chair discusses how cause marketing and a goal of transparency has had a positive effect on the industry over the past ten years.

The co-CEOs of Ruder Finn discuss the agency's evolution over the past ten years, what makes an independent firm successful, and how digital media is changing PR.

Paul Bergevin, GM of the global communications group at Intel, spoke to PRWeek about the evolution of the PR industry. He touched upon the launch of the commercial browser, emergence of Web technologies, and the role of PR in the future.