A recent study by the Pew Internet & American Life Project determined that female teens are the primary creators of Web content, far outpacing their male peers in the areas of blogging, Web site building, and creating social networking profiles.

ALISO VIEJO, CA: Nolet Spirits USA has named Weber Shandwick AOR for its Ketel One Vodka after a competitive review.

Last year was the year of the green movement for many companies and industries - and the IndyCar Series was no exception.

Usually, what clients want most from PR agencies is to know that their efforts and campaigns are generating some sort of a return on investment.

DANVERS, MA: Osram Sylvania is expanding the relationship it began with Weber Shandwick last year by awarding the agency a six-figure account to lead consumer and trade PR for 2008.

ATLANTA: Brand acquisition and management company NexCen has named Ogilvy PR Worldwide corporate AOR and lead agency for all of its franchise management brands, which include MaggieMoo's Ice Cream and Treatery, Marble Slab Creamery, PretzelMaker, PretzelTime, and The Athlete's Foot.

HOLLYWOOD: The cancellation of the 65th Annual Golden Globe Awards due to the Writer's Guild of America strike has erased a major celebrity-seeding and product-placement opportunity from the awards-season calendar.

The Coors Brewing Company has launched its new "Who Wants it More" Super Bowl ticket promotion. The effort represents a number of firsts for the country's third-largest beer brewer.

After 23 years, six NBA championships, two retirements, a failed attempt at playing baseball, and still highly popular clothing and shoe line I think it's safe to say, "Yes, you were right Mars. It's gotta be the shoes!"

STRATHAM, NH: Timberland has selected Cone as its AOR for corporate communications after a competitive review for the six-figure account.