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Media News

'Reader's Digest' selects DKC to revive its brand

Frank Washkuch May 08, 2008

NEW YORK: The Reader's Digest Association (RDA) selected DKC as AOR for its Reader's Digest title and corresponding Web site, focusing immediately on brand revitalization, media outreach, and content distribution.

College students' PR campaign prompts controversy

Ivey Overstreet May 05, 2008

A PR campaign designed by students at Hunter College in New York, and sponsored by the Coach fashion label, is coming under criticism for promoting a fake persona complete with a Facebook profile and blog, according to AdWeek.

Study reveals shift in 'WSJ's' coverage

Frank Washkuch April 25, 2008

A Project for Excellence in Journalism (PEJ) study found that The Wall Street Journal de-emphasized its front-page business coverage in favor of political news during the first three months of News Corp.'s ownership, compared to the prior four months.

Cision unveils reputation index

Tonya Garcia April 24, 2008

Despite the economic tumult, JPMorgan Chase and Bank of America saw their reputations take a turn for the better, according to Cision's Corporate Media Reputation Index for Q1 2008

Radio associations unite to restore image, morale

Kimberly Maul April 24, 2008

Three radio industry associations have united to try to bring radio back to the forefront of consumers' minds, as well as try to improve the perception of radio to advertisers and boost morale among the industry's members.

Press ponders Limbaugh effect on Indiana primary

Frank Washkuch May 09, 2008

The political figure claiming victory after Tuesday night's Democratic primaries in North Carolina and Indiana wasn't a Democrat, it was radio talk show host Rush Limbaugh.

Employers have a responsibility to continue new media lessons

Keith O'Brien May 07, 2008

I recently spent time with a Boston University (BU) PR class of 20 or so students to discuss the profession they are likely to enter.

Food & Water Watch launches new blog to clarify environmental sustainability claims

Beth Krietsch May 07, 2008

n a recent Corporate Profile on Fiji Water, PRWeek's Kimberly Maul wrote about a number of plans the company recently put in action to spread the message that bottled water can be good for the environment.

Tom Cruise launches own Web site

Kimberly Maul May 07, 2008

Tom Cruise launched TomCruise.com this week, a Web site all about the movie star and famous Scientologist.

Access Project targets large outlets to create awareness

Beth Krietsch May 07, 2008

Since joining forces in May 2006, Goodman Media International (GMI) and The Access Project have worked to promote Access Project's mission of creating and maintaining public health programs in Africa.

Media Ups and Downs

Ups
National Geographic wins three National Magazine Awards, including a prize for general excellence.

Since shuttering its print edition, International Data Group title InfoWorld has increased operating profit margins from a slight loss in 2007 to 37% this year.

FastCompany.com reports that the publication's social networking membership is growing at 10% per month and users have created 946 blogs on the site.

Downs
Reports say the Minneapolis Star Tribune is on the verge of bankruptcy after hiring the Blackstone Group to restructure its debt.

The Washington Post Co. sees its first-quarter net income drop 39% due to a continued loss of newspaper revenue and one-time buyout charges at Newsweek.

BusinessWeek parent company McGraw-Hill posts a 44% Q1 profit drop due to a decrease in demand for its Standard & Poor's credit ratings.

Expedient Media

Press ponders Limbaugh effect on Indiana primary

The political figure claiming victory after Tuesday night's Democratic primaries in North Carolina and Indiana wasn't a Democrat, it was radio talk show host Rush Limbaugh.

NY newspaper rumors continue to fly

The New York metropolitan area newspaper wars continue as some media insiders doubt that Rupert Murdoch will match Cablevision's $650 million offer for Newsday, and at least one analyst questions Cablevision's judgment.

Dolans raise Newsday stakes

While some are betting that Rupert Murdoch's News Corp. will be the next owner of Newsday, the Dolan family - owner of Madison Square Garden and Cablevision - is expected to up the ante and make a $650 million bid.

PRWEEK WEBCAST: The Changing World of Business News

This PRWeek webcast features business news journalists and experts who weigh in on the state of business journalism, and how new media is creating both pressure and opportunities for the sector. The webcast also focuses on what companies should do to stand out when looking for coverage in this increasingly competitive news market.

Date: Tuesday, January 22
Duration: One hour

Click here for the archive.

Media Blog Posts

With the media landscape changing rapidly, we've increased our coverage of the space accordingly. From the shuttering of traditional publications to the daily quips from media pundits, the news cycle never stops. Neither does our media coverage found on The Cycle.