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Media News

CBS gets its own 'LENO'

Kimberly Maul June 26, 2009

NEW YORK: While NBC prepares to introduce Jay Leno during the 10 pm hour on September 14, CBS is launching a marketing campaign called Project LENO (Late prime Enhanced News Opportunity).

Yellowbook promotes brand as search tool for small businesses

Frank Washkuch June 22, 2009

UNIONDALE, NY: Yellowbook launched a "Yellowbook Moments" integrated marketing campaign that helps position it as a utilitarian search product for finding local businesses.

Spike builds awareness for Guys Choice Awards

Kimberly Maul June 18, 2009

NEW YORK: In its third year, Spike's Guys Choice Awards is using a multi-platform PR strategy to build awareness of the show, airing on June 21.

'Good Housekeeping' to take seal facility on tour

NEW YORK: Hearst Magazines will take a mobile version of the Good Housekeeping Research Institute - the group that awards the "Good Housekeeping Seal" - on an 11-market consumer awareness tour this fall.

Agency profitability drops 20%, SGP benchmarking survey finds

Tonya Garcia June 18, 2009

NEW YORK: PR firms are making much less profit on their total revenues, compared to previous years, and it's likely to decline further, according to StevensGouldPincus' annual benchmarking survey.

Showtime's Nurse Jackie campaign brings in record ratings

Kimberly Maul July 02, 2009

For the series premiere of Nurse Jackie, Showtime focused its PR on the show's star, Edie Falco, making her return to premium TV after The Sopranos.

Journalist Q&A: Kara Swisher, All Things Digital

Aarti Shah July 02, 2009

Kara Swisher is co-executive editor of the Dow Jones-owned All Things Digital. She talks to Aarti Shah about the leaner nature of online journalism and the monetization of Web 2.0.

David's Bridal spreads love online

Tanya Lewis July 01, 2009

National retailer David's Bridal's (DB) was concerned about online criticism of customer service, and it wanted to create positive online interaction.

Jim Beam gives consumers control of building the brand's social media buzz

Frank Washkuch July 01, 2009

Beam Global Spirits & Wine, best known as the maker of Jim Beam bourbon, has a distilling tradition older than 200 years.

Liz Claiborne fights teen dating abuse by engaging parents, forging partnerships

Alexandra Bruell July 01, 2009

Since 1991, Liz Claiborne's (LC) "Love is Not Abuse" CSR program has focused largely on ending teen dating abuse through research and school curriculum.

Media Ups and Downs

Ups
USA Network averages more than 3.2 million nightly prime-time viewers in Q1 of 2009

Employees of the Star Tribune of Minneapolis and St. Paul, MN, launch SaveTheStrib.com, a Web site promoting the newspaper as a community lynchpin

The Magazine Publishers of America allows consumers to vote for their favorite magazine ads online for the first time as part of its Kelly Awards

Downs
Current Media, the cable TV company cofounded by Al Gore, cancels its initial public offering due to the poor economy

BBC America discontinues its three-hour morning international news show due to low ratings, and replaces it with entertainment programming

B-to-b magazines see ad page and revenue declines in January, with ad pages down 27%, revenues down 21%

Expedient Media

Koppel quits Discovery prior to 'Meet the Press' announcement

Koppel leaves Discovery Channel, 'Meet the Press' speculation begins; Bauer cuts 'Life & Style' staff; Huffington Post raises $15 million

'PC Magazine' to cease printing after January issue

Ziff Davis to close 'PC Magazine' print edition; Time Inc. shutters 'Cottage Living'; Ailes to stay at Fox News

A month after layoffs, more changes at Gawker Media

Network managing editor to leave for 'Fast Company;' 'New York Times' stock hits another yearly low; QVC, 'Economist' to cut staff

Media Blog Posts

With the media landscape changing rapidly, we've increased our coverage of the space accordingly. From the shuttering of traditional publications to the daily quips from media pundits, the news cycle never stops. Neither does our media coverage found on The Cycle.