When I was younger and more naive, I wondered what kind of person could do PR for a tobacco company - an enterprise selling a product that, when used according to standard practices, leaves a trail of sickness and death in its wake.

Although Atlanta hasn't been immune to the recent financial turmoil, its focus on global opportunities could help local PR pros face the crisis.

The Sundance Channel has introduced a section on its Web site called "Voices on the Election," which gives viewers a chance to learn about different perspectives on the issues and politics leading up to November 4.

McAfee has had a long-running effort to expand its media coverage beyond technology publications and into mainstream lifestyle media.

Who is your client? What are its media goals?

Money-focused media gain during financial mess; 'Newsday' reveals past losses; 'Newsweek' reimagining itself.

How can I prepare my client for an extremely important media interview?

The social media craze has exploded so rapidly that many press outlets are still developing their strategies for covering it.

Industry organization uses various forums to show that its value goes beyond trade shows

John Byrne has a long history in business journalism, including a turn as editor-in-chief at Fast Company, and, previously, 18 years as a writer with BusinessWeek. He spoke recently with PRWeek about the pace of the office due to the Wall Street crisis, BusinessWeek.com's online initiatives, and how he measures the success of the site.