INSP puts faith into its comms strategies

Jaimy Lee August 11, 2008

In the changing media landscape, the faith-based TV network's PR team believes in its messaging
 

Steps to making a good first impression

Beth Krietsch August 11, 2008

A well constructed and compelling Web site can be an incredible asset to PR agencies
 

Game changers

Aarti Shah August 11, 2008

After a huge misstep in the blogosphere, Sony PlayStation has come back with a plan to engage consumers and win back trust.
 

Hotels apply to various publication beats

David Ward August 11, 2008

Many people think of hotels as part of travel-related stories, yet they are also a part of lifestyle, architecture, design, and business beats at various publications.
 

Social networks allow casual, comfortable engagement

Aarti Shah August 11, 2008

Because social networks are no longer novel ideas, the way PR practitioners use them has evolved to be more casual and less gimmicky. For one, PR pros are now building their own brands on such sites and helping their clients by association.
 

Extra care for current clients is tops in a downturn

Jaimy Lee August 08, 2008

Client service is always important. But as agencies brace themselves for the economic downturn, maintaining good relationships with current clients is critical.
 

Time Warner earnings down, but cable is a bright spot

Frank Washkuch August 07, 2008

Time Warner, the world's largest media conglomerate, announced a 26% drop in second-quarter earnings, burdened by declining AOL subscriber fees and dropping publishing advertising revenue.
 

Lollapalooza uses Internet to connect fans after the show

August 06, 2008

Lollapalooza took place in Chicago last weekend, but if you were unable to make it to the Windy City to see the likes of Radiohead, Rage Against the Machine, and Bloc Party, festival organizers created several ways for you to hear and see what happened at the event.
 

'Remix' gives Akai instant credibility

David Ward August 06, 2008

Who is your client? What are its media goals?
 

Interview: Rebecca Fox

Frank Washkuch August 04, 2008

Rebecca Fox is a journalist covering journalists in the rapidly changing New York media world. She chats with PRWeek about traditional media outlets going online and other trends she sees working as managing editor at Mediabistro.com and its blog, FishbowlNY.
 
 
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