In the changing media landscape, the faith-based TV network's PR team believes in its messaging

A well constructed and compelling Web site can be an incredible asset to PR agencies

After a huge misstep in the blogosphere, Sony PlayStation has come back with a plan to engage consumers and win back trust.

Many people think of hotels as part of travel-related stories, yet they are also a part of lifestyle, architecture, design, and business beats at various publications.

Because social networks are no longer novel ideas, the way PR practitioners use them has evolved to be more casual and less gimmicky. For one, PR pros are now building their own brands on such sites and helping their clients by association.

Client service is always important. But as agencies brace themselves for the economic downturn, maintaining good relationships with current clients is critical.

Time Warner, the world's largest media conglomerate, announced a 26% drop in second-quarter earnings, burdened by declining AOL subscriber fees and dropping publishing advertising revenue.

Lollapalooza took place in Chicago last weekend, but if you were unable to make it to the Windy City to see the likes of Radiohead, Rage Against the Machine, and Bloc Party, festival organizers created several ways for you to hear and see what happened at the event.

Who is your client? What are its media goals?

Rebecca Fox is a journalist covering journalists in the rapidly changing New York media world. She chats with PRWeek about traditional media outlets going online and other trends she sees working as managing editor at Mediabistro.com and its blog, FishbowlNY.