Although newsroom cutbacks have eliminated many dedicated consumer beats, consumer advocacy media might be stronger than ever, thanks to the rise of online reviews and ratings from journalists and the general population.

Katie Connolly spent this year covering the McCain campaign for Newsweek's special 2008 election project. Connolly was granted behind-the-scenes access to the campaign with the agreement that none of her reporting would be published until after Election Day.

'Married' cast back for online reunion; The Raconteurs encourage fans to submit videos; Sundance expands Costello's reach; and more

Koppel leaves Discovery Channel, 'Meet the Press' speculation begins; Bauer cuts 'Life & Style' staff; Huffington Post raises $15 million

Consumer electronics have traditionally been one of the most popular holiday gift categories, but the economy has resulted in a grim outlook for sales in the retail sector this holiday season.

Who is your client? What are its media goals?

Change was a prevailing theme at PRWeek's NEXT Conference, which was held on November 19 at the Waldorf-Astoria in New York City.

As I write this, the market capitalization of America's publicly held newspaper companies is a shade more than $6 billion.

Dealing with global media can be difficult, but if done correctly brings numerous rewards.

Consumers are holding their wallets closely nowadays, so promotional giveaways are a way for PR pros to generate buzz for their brands by capitalizing on the public's appreciation for free merchandise. However, the promos should be tied to an effort or brand, says Natalie Boden, president of Boden PR.