NEW YORK: Fathead, a manufacturer of life-sized wall graphics, is working with DKC on a brand awareness and media outreach campaign promoting the company's soon-to-be-released Tradeables collectible image line.

BOSTON: PR efforts for Latin Music USA, a four-part TV series premiering in January 2009 from BBC and PBS affiliate WGBH-Boston, are underway with Edelman's help.

NEW YORK: 5W Public Relations and an Orthodox Jewish social justice group are at odds over 5W's role in disseminating the organization's statement after another blogger found a misidentified comment allegedly traced back to the IP address of a 5W employee.

NEW YORK: Nearly 15% of Fortune 500 companies communicate with consumers via blogs, according to a study conducted by Burson-Marsteller.

BALTIMORE: Catholic Relief Services (CRS), the official international humanitarian agency of the US Catholic community, is increasing its outreach to US Hispanics with a new Spanish-language Web site and Spanish-language PSAs promoting the organization's work worldwide.

NEW YORK: Business Wire and Spanish-language media company ImpreMedia launched LatinoWire, an online wire service providing Business Wire content in Spanish and English.

PITTSBURGH: Country music social networking Web site Digital Rodeo recently increased its PR strategy, hoping to reach more mainstream media. The decision comes after the year-old Web site received outside investment money earlier this year. It hired Webster & Associates PR as AOR at the beginning of June for this purpose, said Tim Juravich, VP of Digital Rodeo.

CAMBRIDGE, MA: Technology firm Prompt Communications launched an analyst relations practice that will provide a variety of services to build relationships between hi-tech companies and the analysts that cover them.

NEW YORK: US News & World Report selected Kwittken & Co. (KCO) as its AOR July 1, a month after it decided to decrease its magazine's frequency to a biweekly schedule next year, as well as emphasize its online offerings.

World leaders brought a large amount of media attention to the G8 Summit in Japan, but not in the best way: They hosted lavish feasts after discussing the world food crisis. From July 7 to 9, heads from eight of the world's wealthy nations, including President George Bush, discussed major global issues, including how to solve the rising costs of food.