NEW YORK: Brands aligned with the 2008 Games saw far more positive news coverage than negative, despite pre-Olympic protests, according to a Hill & Knowlton-sponsored study conducted by ComMetric.

LOS ANGELES: The writers' strike dealt a blow to TV shows last season, but this fall the networks are tackling PR with a range of experiential marketing and online initiatives.

CHICAGO: For the week after a story about United Airlines' 2002 bankruptcy filing was mistakenly identified as a current report, the Tribune Co. and Google traded blame over which was at fault, while the airline demanded a retraction.

NEW YORK: Dow Jones is conducting a b-to-b-focused brand awareness campaign in the US and Europe for WSJ., the lifestyle magazine spin-off from The Wall Street Journal.

NEW YORK: Scholastic will celebrate the 10th anniversary of Harry Potter and the Sorcerer's Stone, the first book in J.K. Rowling's popular series, by hosting a fan read-thon September 23.

LOS ANGELES: DKC is conducting brand awareness and media outreach campaigns for the launch of SportsFanLive.com, a Web site combining sports news aggregation with social networking applications.

Obama takes a seat on The O'Reilly Factor; NEJM editors don't dismiss Vytorin cancer link; Apple's big announcement; and more

WASHINGTON DC: The Alliance of Automobile Manufacturers recently launched "EcoDriving," a national campaign intended to empower consumers on an individual basis to reduce fuel use and CO2 emissions.

WASHINGTON: A broad coalition is increasing outreach for the national switch to digital TV next year.

NEW YORK: MtvU is positioning its newly launched Campus Daily Guides as one-stop resources for returning college students