Auto industry promotes consumer responsibility

Nicole Zerillo September 02, 2008

WASHINGTON DC: The Alliance of Automobile Manufacturers recently launched "EcoDriving," a national campaign intended to empower consumers on an individual basis to reduce fuel use and CO2 emissions.
 

Coalition ramps up outreach for digital TV transition

Frank Washkuch August 29, 2008

WASHINGTON: A broad coalition is increasing outreach for the national switch to digital TV next year.
 

Media aid launch of mtvU school guides

Kimberly Maul August 28, 2008

NEW YORK: MtvU is positioning its newly launched Campus Daily Guides as one-stop resources for returning college students
 

A new name for NASDAQ news service

Tonya Garcia August 27, 2008

NEW YORK: NASDAQ renamed its news distribution service as GlobeNewswire with an awareness effort that began at the opening bell August 22. Its former name was PrimeNewswire.
 

MSNBC conducting media outreach for Digital Cafe

Frank Washkuch August 21, 2008

NEW YORK: MSNBC's internal PR staff is conducting a media outreach and brand awareness campaign for the network's Rockefeller Center Digital Café.
 

BET's '106 & Park' connects with fans online

Kimberly Maul August 21, 2008

NEW YORK: When BET's video countdown show '106 & Park' celebrated its 2,000th episode on August 20, the network also launched an online social community, 106 & Park Connect.
 

Military to select firm for 'info ops' initiative in Iraq

Ted McKenna August 21, 2008

BAGHDAD: The US military expects to hire a firm to provide "information operations" support in Iraq to counter insurgent misinformation tactics. The bids were due on Friday, August 22.
 

Medialink reportedly mulls sale after unloading Teletrax division

Tonya Garcia August 15, 2008

NEW YORK: Medialink, which has been battered by losses and continued stock drops, is considering offering itself up for sale, according to industry sources.
 

IMAX hires Rogers & Cowan

Kimberly Maul August 14, 2008

NEW YORK: IMAX hired Rogers & Cowan for entertainment industry PR, effective August 1, PRWeek has learned.
 

Medialink Q2 revenues drop 15.4%, sells Teletrax

Frank Washkuch August 14, 2008

NEW YORK: Medialink Worldwide, which has endured management changes and bottoming stock prices in the past three months, posted continued losses in its second quarter.
 
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