NEW YORK: Broadcast PR firm DS Simon Productions has introduced Financial Crisis PR Project Insurance, a program that allows clients to pull their PR programs at a percentage of the contract price should the stock market tumble further.

NEW YORK: PR Newswire (PRN) has widened the focus of its media relations group to be more inclusive of new media, and renamed it "the audience development group."

NEW YORK: At PRWeek's Next Conference yesterday, The Wall Street Journal's Robert Thomson chastised the mainstream media for reporting "pompously."

YONKERS, NY: On this coming Monday, Consumer Reports planned to begin a public-education campaign to inform shoppers about credit card debt.

Auto leaders head to the Hill; atheists start campaign; 'The New York Times' shutters sports magazine; and more

NEW YORK: Medialink reported third quarter revenues of $5.3 million for the three months ending September 30, a 28.4% decrease compared to the same quarter in 2007.

NEW YORK: London-based business publication the Financial Times reached out broadly to promote the redesign of its Web site, which debuted this week.

NEW YORK: A coalition of liberal advocacy groups and volunteers distributed copies of a satirical July 4, 2009, edition of The New York Times to New York City commuters on November 12. The issue depicts a President Barack Obama's administration having "enacted" legislation that regulated government agencies' dealings with PR agencies.

DAYTON, OH: Iams Pet Food is celebrating the 10th anniversary of its pet adoption campaign, "Home 4 the Holidays," with the help of Desperate Housewives star Felicity Huffman.

McDonald's is encouraging kids to take one minute each day to make a difference with its "One Minute to Move It" children's well-being effort.