Media Analysis Articles

Personal branding takes off for journalists

Nicole Zerillo June 12, 2009

Although there have always been the Matt Lauers and Maureen Dowds of journalism, today's reporters are increasingly working across multiple media platforms to build their personal brands, including through Facebook and Twitter.
 

Newspaper magazines still hold influence despite financial woes

Frank Washkuch June 04, 2009

The woes of the newspaper industry are well documented and severe.
 

Partisan cable networks require careful pitching strategy

Frank Washkuch May 28, 2009

In terms of ratings, not politics, count Fox News Channel as a beneficiary of the election of Barack Obama.
 

'Newsweek' rebirth equals fewer but more in-depth placement opportunities

Tonya Garcia May 21, 2009

The May 25 issue of Newsweek marks the magazine's rebirth in both content and strategy.
 

'WSJ' payment-play could alter pitching strategy

Kimberly Maul May 14, 2009

After The Wall Street Journal editor Robert Thomson told the Financial Times that WSJ.com will institute "a sophisticated micropayments service" this fall and focus on urban areas, communications pros began considering how to adjust their strategies for pitching the influential outlet accordingly.
 

Boston's robust media market offers numerous 'Globe'-alternatives

Jaimy Lee May 07, 2009

The Boston Globe may have escaped death this week when its unions agreed to concessions, but like almost every other newspaper, it is still facing operational and editorial downscaling in the months and years to come.
 

PR practitioners unaffected by 'Portfolio' shuttering

Frank Washkuch April 30, 2009

Some consumers might miss the in-depth features and eye-catching photography of recently killed business monthly Conde Nast Portfolio. But PR pros, and their clients seeking media placement, aren't sobbing over the loss.
 

Nonprofit model comes with challenges

Nicole Zerillo April 22, 2009

Bailouts for failing industries are as hot a political topic as any, so it's fitting in a way that the US Senate has scheduled hearings on the death of newspapers for early next month.
 

'Southland' 'news' continues ethical debate

Aarti Shah April 15, 2009

A controversial LA Times front page ad demonstrated the disintigration of the traditional "church-and-state" barrier
 

Outlets view e-readers as growth avenue

Frank Washkuch April 08, 2009

Media companies are betting that electronic reading devices can be a widespread and profitable channel for content delivery.