Marc Longpre

 
 

Recent Articles

Insmed education effort targets Congress, public

February 07, 2008

RICHMOND, VA: Insmed, a developer of follow-on biologics (FOBs) and biopharmaceuticals, has launched a broad education campaign in its hopes to raise awareness of the importance of establishing a regulatory pathway in the US for FOBs.

ACS taps Colette Phillips for multi-cultural program

February 05, 2008

BOSTON: The American Cancer Society (ACS) New England Division has hired Colette Phillips Communications to support its new multi-cultural outreach program, hoping to raise awareness for the resources the organization can provide among black and Hispanic populations in the region.

Endorsements retain electoral prestige

February 05, 2008

Even in a digital society, the support of the right person, outlet, or group still carries great weight

Alsius does well playing it cool

February 05, 2008

In a September 7, 2007 game, Kevin Everett of the Buffalo Bills suffered a fracture and dislocation of his cervical spine, an injury doctors initially characterize as "life threatening."

Web tools enhance promotions for in-person campaign

January 28, 2008

The Web may have changed the way we interact with one another, but it hasn't yet alleviated the need to interact face-to-face.

J&J creates virtual spring for OTC version of Zyrtec

January 25, 2008

NEW YORK: Johnson & Johnson kicked off the official launch of its over-the-counter (OTC) version of Zyrtec last week by constructing a virtual spring in New York's Central Park called "Spring Wonderland Dome."

Campbell's unveils 'Red' push'

January 24, 2008

NEW YORK: Campbell's Soup has launched its campaign behind "Go Red for Women," an effort to raise awareness for women suffering from heart disease.

AstraZeneca chooses firm for its respiratory franchise

January 18, 2008

NEW YORK: AstraZeneca (AZ) has chosen Edelman as PR agency for its respiratory franchise.

MoD unveils rebranding push

January 17, 2008

NEW YORK: The March of Dimes (MoD) has kicked off 2008 by launching a branding campaign to remind the public just what the organization does.

HealthCentral Network launches interactive site

January 17, 2008

WASHINGTON: The HealthCentral Network has launched Healthcare08, an interactive Web site designed to help users make sense of where the presidential candidates stand on health-related issues.