Webcasting software company IVT is planning to launch Primetime, its version of "YouTube for the enterprise" at the Streaming Media West conference in San Jose, CA, on September 23.

Online women's network BlogHer is planning a six-city "Reach Out" tour to expand the number of its bloggers and boost brand awareness.

The Cliffs, a collection of private residential communities in the Carolina Preserves, is hosting the Gary Player Invitational (GPI) golf charity event, which benefits kid-related causes, from September 28 to 30.

For its new electronic toothbrush, the Pulsonic, Oral-B is targeting consumers that care as much about design as how well the toothbrush cleans teeth, said Elizabeth Ming, external relations manager, Oral-B, which is owned by Procter & Gamble

The goal of MedImmune's "Flu Vaccination: Choose Your Administration" campaign is to raise awareness about flu vaccinations and the options that healthcare consumers have.

Virgin Megastore, along with AOR SJ Communications, launched the "Virgin Bird" campaign on July 31 to draw attention to a special sale, where music and videos are selling for $10 each. "We're trying to compete for consumer eyeballs, and our consumers are very cutting edge, informed, and opinionated," said Dee Mc Laughlin, VP of marketing at Virgin Entertainment Group North America.

The Peter G. Peterson Foundation officially launched in mid-July, carrying $1 billion in pledged funding from its founder, a senior chairman at Blackstone Group, worth $2.5 billion, according to Forbes.

Power of Paws is an educational effort by Del Monte Foods to inform consumers about the physical, mental, and emotional benefits that develop from pet ownership.

The HSUS plans to launch a campaign to encourage support for cage-free egg production by asking visitors of allcreatures.hsus.org to either only buy eggs that are not produced by caged hens; buy fewer eggs; or replace eggs with some sort of substitute.

Martini & Rossi is launching a six-month US campaign in an effort to bring some of the "cool factor" its vermouth brand enjoys in Europe to the states.