On July 15, college football and video games will once again collide for NCAA Football '09. Tyrone Miller, PR manager of EA, said this latest incarnation will offer a more authentic collegiate football experience, including university stadiums, cheerleaders, fans, and school bands. EA hopes to demonstrate this authenticity with its PR campaign for the game, handled in-house.

The campaign aims to collect 1 million volunteers to pledge their time or money in support of bringing freedom to Burma and releasing political activist Aung San Suu Kyi from house arrest.

Unilever brand Degree is tapping into the youth market with Degree Girl, its first antiperspirant and deodorant aimed specifically at girls 12 or older.

The effort aims to make men more savvy healthcare consumers and get them into the doctor's office more often. The most recently released AHRQ Medical Expenditure Panel Survey (2005) found that men are 25% less likely than women to have yearly checkups

For the past 12 years, the Bahamas Ministry of Tourism has teamed up with Weber Shandwick to hold the Bahamas Weather Conference.

In an effort to create buzz around its products and associate the brand with eco-fashion, Pure & Natural tapped Project Runway contenders to participate in a charity handbag auction.

The Astros Play Green campaign aims to draw awareness to environmental initiatives and earth-friendly efforts in the Astros' hometown of Houston, specifically at the ballpark.

Let's Talk Colorado, an interactive gallery located near New York's Grand Central Station, is designed to bring the Colorado experience to New York.

UPumpItUp.com is a Kraft cause initiative for the Crystal Light brand.

JDMedia, a New York-based research, consumer marketing, and Web-development firm, wants to have more people who are looking for Internet destinations to use SearchTheCure.com, its Web site that uses Google's AdSense technology. Its aim is to raise charity funds for issues surrounding breast cancer.