World leaders brought a large amount of media attention to the G8 Summit in Japan, but not in the best way: They hosted lavish feasts after discussing the world food crisis. From July 7 to 9, heads from eight of the world's wealthy nations, including President George Bush, discussed major global issues, including how to solve the rising costs of food.

LOS ANGELES: Warner Bros. Consumer Products and ASA Entertainment ramped up PR for their second annual all-female action sports competition and music festival, Supergirl Jam. The event takes place in Huntington, CA, July 25-27.

BOSTON: An integrated campaign took over Boston as the New England Aquarium launched its Sharks and Rays exhibit on July 1.

During the summer, NBC is sending fans to its Web site to get their fix of their favorite TV shows, including The Office and Heroes.

In June 2007, Drambuie, the scotch whiskey liquor made famous by its association with Scottish legend Bonnie Prince Charlie, started to plan for an adventure race across Scotland.

Bruce MacKenzie is the SVP of entertainment marketing for Manning Selvage & Lee. In this video, he discusses how the marketplace is evolving when it comes to entertainment and how entertainment is used to complement PR.

J.J. Abrams is known for creative productions that lend themselves well to viral marketing, including the TV show 'Lost' and the movie 'Cloverfield.' His upcoming Fox show, 'Fringe,' is no exception.

SAVANNAH, GA: The Gretsch Company, which produces drums and guitars, is celebrating its 125th anniversary this year with an unsigned artists competition.

LANHAM, MD: An estimated 68% of black Americans are online, compared to 71% of all Americans, according to a survey from Radio One and research firm Yankelovich.

LOS ANGELES: Disney will inject its Web site with a new boost of entertainment when a revamped Disney.com is unveiled later this summer, and the company is reaching out to key constituents in the online and mobile space to inform them of what the company is doing for the updated site.