ALEXANDRIA, VA: The Salvation Army, known for its bell-ringers and Red Kettles during the holidays, is expanding its presence digitally, with the introduction of Online Red Kettles, a Red Kettle Twitter channel, and new ways to donate.

YouTube goes classical with online symphony; 'Gossip Girl' to get webisodes; Juliana Hatfield goes deep into her songs; and more

'Married' cast back for online reunion; The Raconteurs encourage fans to submit videos; Sundance expands Costello's reach; and more

Prior to the presidential election, viewers turned to cable news in record numbers, watching Keith Olbermann, Bill O'Reilly, and others deliberate the candidates, debates, and polls.

WASHINGTON: A number of organizations are executing campaigns to keep HIV prevention in focus for World AIDS Day on December 1. MTV, the Global AIDS Alliance, and AIDS.gov are three organizations developing PR for the campaigns, ranging from rallies in Washington to new media initiatives.

A film buff and fan of 30 Rock, Lynn Elber covers television for the Associated Press (AP). She talks about the delicate balance between PR professionals and reporters and how the Internet has changed the way she thinks as a journalist.

SAN FRANCISCO: A reactive, rather than proactive strategy helped to fell gay rights activists in California, PR pros said. In contrast, the Yes on Proposition 8 campaign in California used strong messaging, which played an important role in the proposition's 52% to 47% passing on November 4.

New Moon Girl Media, creator of a magazine, New Moon Girls, featuring user-generated content by and for girls ages 8 to 12, introduced a new social networking Web site, NewMoonGirls.com, to expand its brand online.

Joffrey's Coffee & Tea Co., based in Tampa, FL, was building up the retail side of the company and wanted to grow its online business, build Internet buzz, and increase Web traffic.

Technology, Hollywood, and consumer behavior have all converged to create a whole new communications reality