Kimberly Maul

 
 

Recent Articles

Candy & Candy seeks US AOR

May 09, 2008

LONDON: Candy & Candy, a luxury interior design and development firm, is in the early stages of an RFP for an AOR in the US.

Firms discover ways to bring their worlds closer

May 09, 2008

Having offices around the world is a benefit to PR firms, but keeping staff connected and informed while in different time zones can be a challenge.

Warnaco Group picks Kaplow as AOR

May 08, 2008

NEW YORK: The Warnaco Group hired Kaplow as AOR for its Warner's and Olga brands, effective May 1, after a multiple-round review process.

Tom Cruise launches own Web site

May 07, 2008

Tom Cruise launched TomCruise.com this week, a Web site all about the movie star and famous Scientologist.

Video games chase mainstream coverage

May 07, 2008

With lifelike images and a growing audience, PR must adapt to keep up with this evolving market

Online video monitoring helps track measurement

May 05, 2008

PR PROS routinely aim to win clients a guest spot on a TV show or create a great CEO video-blog. Yet communications pros, also tasked with monitoring a video's success as it spreads across the Internet, are increasingly turning to online video monitoring for tracking.

Fiji Water has its consumers seeing green

May 05, 2008

From the Web to its role in 1,800 annual events, the company is touting its environmental efforts

Fed to discuss seven-point plan for credit card reform

May 02, 2008

Federal regulators said this week they're working to reform the credit card industry, including a seven-point plan to cut back on deceptive practices by credit card companies.

Online game helps fans get Lost

May 01, 2008

ABC is known for incorporating interactive Web elements into promotions for its hit show Lost. As the popular show returned to the air last week after a five-week hiatus due to the writers' strike, the most recently ABC/Lost online initiative is a game called LOSTscape.

Starbucks refocuses its brand

May 01, 2008

SEATTLE: Starbucks is making consumer outreach a priority as it rethinks its entertainment division and returns focus to its core product: coffee.
 
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