Recent Articles
May 09, 2008
LONDON: Candy & Candy, a luxury interior design and development firm, is in the early stages of an RFP for an AOR in the US.
May 09, 2008
Having offices around the world is a benefit to PR firms, but keeping staff connected and informed while in different time zones can be a challenge.
May 08, 2008
NEW YORK: The Warnaco Group hired Kaplow as AOR for its Warner's and Olga brands, effective May 1, after a multiple-round review process.
May 07, 2008
Tom Cruise launched TomCruise.com this week, a Web site all about the movie star and famous Scientologist.
May 07, 2008
With lifelike images and a growing audience, PR must adapt to keep up with this evolving market
May 05, 2008
PR PROS routinely aim to win clients a guest spot on a TV show or create a great CEO video-blog. Yet communications pros, also tasked with monitoring a video's success as it spreads across the Internet, are increasingly turning to online video monitoring for tracking.
May 05, 2008
From the Web to its role in 1,800 annual events, the company is touting its environmental efforts
May 02, 2008
Federal regulators said this week they're working to reform the credit card industry, including a seven-point plan to cut back on deceptive practices by credit card companies.
May 01, 2008
ABC is known for incorporating interactive Web elements into promotions for its hit show Lost. As the popular show returned to the air last week after a five-week hiatus due to the writers' strike, the most recently ABC/Lost online initiative is a game called LOSTscape.
May 01, 2008
SEATTLE: Starbucks is making consumer outreach a priority as it rethinks its entertainment division and returns focus to its core product: coffee.