Recent Articles
July 02, 2009
For the series premiere of Nurse Jackie, Showtime focused its PR on the show's star, Edie Falco, making her return to premium TV after The Sopranos.
July 01, 2009
Integrated marketing has been an industry ideal for years. Kimberly Maul provides a look at some of the companies that are actually making it happen.
June 30, 2009
SAN FRANCISCO: Popchips, the maker of all-natural potato chips, is kicking off the summer with a few new flavors and a mobile snack tour in key cities.
June 30, 2009
TAMPA, FL: La Bonita Ole is using social media to spread the story of the company, which is facing financial problems, and encourage consumers to buy their products: tortillas.
June 30, 2009
BEDMINSTER, NJ: Beckerman PR acquired Hackensack, NJ-based Avalanche Strategic Communications in move that the firm says will bring its billings up to $6 million.
June 30, 2009
CHICAGO: The Appraisal Institute, an association of real estate appraisers, hired Ken Chitester as director of communications.
June 29, 2009
NEW YORK: American Airlines is using Facebook to connect with customers in the New York metro area, launching the "NYC Challenge 10,000" campaign on June 26.
June 29, 2009
Kimberly Maul talks to Kathy Bloomgarden, co-CEO of Ruder Finn, about the agency's recent study on consumers' intentions when they go online, including how a majority of consumers use the Internet to socialize.
June 29, 2009
NEW YORK: Lowell International Foods, the specialty food importer and producer, hired Hanna Lee Communications as its AOR.
June 26, 2009
NEW YORK: Dahn Yoga & Health Centers hired MGP & Associates for PR support, helping the global company handle a federal lawsuit filed by former employees.