Keith O'Brien

 
Keith O’Brien is editor-in-chief of PRWeek, and is responsible for the strategic editorial direction of the title, including the print, Web site, PRWeek Contact, and other extensions including events
 

Recent Articles

'Times' might do well to give up pursuing Internet minutia

March 27, 2008

The New York Times has issues. Unsurprisingly, considering the humans trusted with populating the publication with content, The New York Times makes mistakes.

Twitter is changing the pace, structure of communications

March 20, 2008

Nothing is local. Everything is global. This sort of sentiment gets reinforced daily to us, or so it seems.

Print journalism teaches us the importance of precision

March 13, 2008

My start in journalism was at a Web site. This experience is increasingly common today. But I had long anticipated working on a print publication, as that was really the only type of outlet discussed in my magazine journalism class.

Women's sites change the conversation

March 12, 2008

The basic criticism of traditional women's magazines is that they too often assumed that women only wanted articles about conspicuous consumption, celebrity gossip, and beauty tips. A predilection for publishing photo spreads presenting unrealistic body images didn't help either.

NetApp pursues wider audience in rebranding

March 10, 2008

NEW YORK: NetApp has launched a marketing campaign to complement its new brand messaging and strategy.

Global News seeks to fill intl. void in US

February 19, 2008

The economic realities of the publishing industry are forcing American newspapers to close down foreign bureaus, but at least one man is willing to bet on the viability of international media coverage targeted to US audiences.

Toshiba concedes format in the next-gen DVD war

February 19, 2008

The HD DVD format, championed by Toshiba and some major studios, is effectively being retired, with Toshiba announcing it will no longer manufacture HD DVD players and recorders (see PRWeek's coverage on the next-gen format war here).

Media covers Clemens testimony from all angles

February 15, 2008

The media ended the week by taking various swings at Roger Clemens, Brian McNamee, and Congress after Wednesday's Congressional hearing into baseball's steroid scandal.

Clemens' plight underscores need to build goodwill early

February 14, 2008

Roger Clemens, thrower of fastballs and, sometimes, broken bats, asked a pertinent question during the grilling he received at the hands of a congressional committee last Wednesday: "How... can I prove a negative?"

Tracking commenters getting traction within blog arena

February 11, 2008

Comments have historically been a less important element of PR pros' new-media monitoring strategy.
 
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