This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from a variety of firms, companies, and other organizations will gather in a roundtable discussion about the issues affecting them and their peers. Keith O'Brien and Aarti Shah were in San Francisco to discuss the technology industry.

This week's issue is filled with stories of companies and individuals that should have been able to see the issues ahead, but could not - or would not - change course.

NEW YORK: Burson-Marsteller CEO Mark Penn stepped down as chief strategist for the Hillary Clinton campaign April 6 after it was revealed that Penn, representing Burson, met with Colombia government officials to work on a free trade issue at odds with the Clinton campaign's stance.

Yahoo's recent launch of Shine, a women-focused media portal, is bound to make some magazine publishers nervous.

The New York Times has issues. Unsurprisingly, considering the humans trusted with populating the publication with content, The New York Times makes mistakes.

Nothing is local. Everything is global. This sort of sentiment gets reinforced daily to us, or so it seems.

My start in journalism was at a Web site. This experience is increasingly common today. But I had long anticipated working on a print publication, as that was really the only type of outlet discussed in my magazine journalism class.

The basic criticism of traditional women's magazines is that they too often assumed that women only wanted articles about conspicuous consumption, celebrity gossip, and beauty tips. A predilection for publishing photo spreads presenting unrealistic body images didn't help either.

NEW YORK: NetApp has launched a marketing campaign to complement its new brand messaging and strategy.

The economic realities of the publishing industry are forcing American newspapers to close down foreign bureaus, but at least one man is willing to bet on the viability of international media coverage targeted to US audiences.