Keith O'Brien

 
Keith O’Brien is editor-in-chief of PRWeek, and is responsible for the strategic editorial direction of the title, including the print, Web site, PRWeek Contact, and other extensions including events
 

Recent Articles

Companies without cultural or ethnic diversity will not survive

June 25, 2008

"I am aware of all Internet traditions." Most of you will read that statement as a mere procession of words. To a small number of you, it's the latest sensation in Internet phraseology; the blogger's equivalent of, "Where's The Beef?"

The media narrative emphasizes analysis more so than the facts

June 11, 2008

On Sunday, June 8, The New York Times asked 12 political heavyweights to explain what went wrong with the Hillary Clinton campaign. The aggregate response was: "everything."

Diverse viewpoints foster discussion

June 08, 2008

This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from a variety of firms, companies, and other organizations will gather in a roundtable discussion about the issues affecting them and their peers. Keith O'Brien and Kimberly Maul were in Atlanta to discuss multicultural PR.

PR should highlight work, not charity, in response to criticism

June 04, 2008

When talking about how bad they are at promoting themselves, PR pros often claim the irritating cobblers' children defense.

Executives join social media conversation

June 04, 2008

NEW YORK: Representatives from the US Army, MasterCard, Siemens, and Lazard highlighted the importance of accuracy and expediency in a digital age at a recent Weber Shandwick event.

PRSA responds to CBS commentary about PR profession

June 02, 2008

NEW YORK: The PRSA has released a statement rebutting claims made by CBS legal analyst Andrew Cohen during CBS News' Sunday Morning program.

Anticipating change must now be a fixture in PR pros' arsenal

May 29, 2008

Now that corporations are embracing content creation and social media, PR pros are sometimes surprised to find their job descriptions look quite similar to that of journalists (albeit with obvious caveats regarding objectivity and impartiality).

The Microsoft of old cannot be helped by the work of CP&B

May 22, 2008

A man could go crazy with metaphors when trying to describe the historical relationship between Microsoft and Apple.

Staying on top of the conversation

May 19, 2008

This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from a variety of firms, companies, and other organizations will gather in a roundtable discussion about the issues affecting them and their peers. Keith O'Brien and Alexandra Bruell were in Boston to discuss digital PR.

PR pros who don't build strong relationships court blacklisting

May 15, 2008

Much has been said about Lifehacker editor Gina Trapani's PR spam list (see News Analysis, p. 6).
 
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